Internal marketing vis a vis external marketing

Scholars have pointed to the importance of polishing the internal capacity to capture external effectiveness (Teece et al, 1997; Heskett et a., 2008). Jurnal Minds: Manajemen Ide dan Inspirasi presents 11 peer-reviewed articles with the conversation as to how strategic human resources management is critical to securing good marketing results. The authors' geographical distribution are from Indonesia and Netherlands.

Published: Sep 13, 2022

Securing Purchase Intention of E-Commerce Users: the Nomological Validity of Branding and Trust

Sep 15, 2022
Amir Mahmud (Author)
Read Statistic: 216

Personality, Organizational Culture, and Entrepreneurial Orientation on the Performance of Santripreneur

Sep 19, 2022
Dewi Urip Wahyuni (Author)
Read Statistic: 211

Implementation of Legal Substance and Sharia Values in Islamic Banking in a Muslim-Minority Region

Sep 21, 2022
Muhammad Husni Ingratubun (Author)
Read Statistic: 133

Job Satisfaction among Civil Servants: How Organizational Culture and Work Environment Inspire Performance

Nov 19, 2022
M. Yusuf Alfian Rendra Anggoro KR. (Author)
Read Statistic: 148

Disclosure of Islamic Values and Their Impact on Third-Party Funds and Islamic Bank Financing

Dec 9, 2022
Mustakim Muchlis (Author)
Read Statistic: 90

The Management Model of Sustainable Volunteer Tourism

Dec 12, 2022
Muharto Muharto, Noho Ulidam, Nurlaela Jauhar (Author)
Read Statistic: 129

How Perceived Security Influences Continuance Intention to Use Mobile Wallet

Dec 12, 2022
Cut Aprilia, Rizki Amalia (Author)
Read Statistic: 132

Organizational Family Values and Happiness in Nonprofit Organizations

Dec 13, 2022
Aun Falestien Faletehan (Author)
Read Statistic: 304

Value-Chain in Beach Tourism: The Consideration of Maslahah in Strategic Formulation

Dec 14, 2022
Fathurrahman Thaha, Idris Parakkasi, Sirajuddin Sirajuddin, Rezki Amalia Fathurrahman (Author)
Read Statistic: 225

Organizational Politics in Private University, and the Performance Aspiration: Job Conflict and Stress as Mediators

Dec 26, 2022
Edy Hartono (Author)
Read Statistic: 76

Does Commitment to Home Organization Hurt the Inner Quality of Internal Auditors? Quadratic-Moderating Analysis

Dec 30, 2022
Sumarlin Sumarlin (Author)
Read Statistic: 173