Date Log
Submitted
26 April 2024
Accepted
19 June 2024
Published
20 June 2024
Copyright (c) 2024 Ackhriansyah Ahmad Gani, Amirul Haqeem Abd Ghani, Jeni Kamase, Agung Achmad Gani, Pratiwi Juniar Achmad Gani (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Brand Image of a Global Automotive Brand: Does Marketing Mix still Work the Charm?
Corresponding Author(s) : Ackhriansyah Ahmad Gani
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 11 No. 1 (2024): June
Abstract
This study explores how the brand image of a legacy automaker like Toyota adapts in the face of increasing competition in eco-friendly vehicles and advanced technology. We examine how customers perceive Toyota's product quality and pricing strategies in relation to brand image and purchase decisions. Through a survey of 170 customers, we utilize a covariance-based structural equation model (CB-SEM) to analyze the data. Interestingly, our findings suggest that product quality does not directly influence brand image, nor does it have an indirect effect on buying decisions. However, other hypothesized relationships within the model were supported. This implies that for established brands like Toyota, price competitiveness might be a more significant factor for a large segment of their customer base. Toyota's focus on price competitiveness could potentially deter new entrants, allowing them to refine their offerings with more strategic pricing.
Keywords
Product Quality
Price
Brand Image
Buying Decision
Global-Automotive Brands
Gani, A. A., Ghani, A. H. A., Kamase, J., Gani, A. A., & Gani, P. J. A. (2024). Brand Image of a Global Automotive Brand: Does Marketing Mix still Work the Charm?. Jurnal Minds: Manajemen Ide Dan Inspirasi, 11(1), 73–84. https://doi.org/10.24252/minds.v11i1.46720
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References
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Abedsoltan, H., Allah Taleizadeh, A., & Bhaba Sarker, R. (2022). Optimal production of remanufactured products with collaboration and co-branding of luxury brands. Computers and Industrial Engineering, 172. https://doi.org/10.1016/j.cie.2022.108533
Afifah, A., & Kurniawati, N. A. (2021). Influence of Service Quality Dimensions of Islamic Banks on Customer Satisfaction and Their Impact on Customer Loyalty. Journal of Islamic Economic Laws, 4(2), 105–136. https://doi.org/10.23917/jisel.v4i2.15089
Agnihotri, A., Bhattacharya, S., & Vrontis, D. (2024). Can salespersons help firms overcome brand image crisis? Role of facial appearance. Journal of Business Research, 176. https://doi.org/10.1016/j.jbusres.2024.114612
Ahmed, H. A. (2020). Income expectations, credit to households, and property prices: Evidence from Indonesia and Brazil. Buletin Ekonomi Moneter Dan Perbankan, 23. https://doi.org/10.21098/bemp.v23i0.1174
Ahmed, S., Mohiuddin, M., Rahman, M., Tarique, K. M., & Azim, M. (2022). The Impact of Islamic Shariah Compliance on Customer Satisfaction in Islamic Banking Services: Mediating Role of Service Quality. Journal of Islamic Marketing, 13(9), 1829–1842. https://doi.org/10.1108/JIMA-11-2020-0346
Akarsu, T. N., & Yeniaras, V. (2014). The Relationship between Muslim Religiosity, Price-Value Consciousness Impulsive Buying Tendency and Post-Purchase Regret: A Moderation Analysis. IKTISAT ISLETME VE FINANS. https://doi.org/10.3848/iif.2014.343.4142
Alzate, M., Arce-Urriza, M., & Cebollada, J. (2022). Mining the text of online consumer reviews to analyze brand image and brand positioning. Journal of Retailing and Consumer Services, 67. https://doi.org/10.1016/j.jretconser.2022.102989
Beneke, J., Brito, A., & Garvey, K. A. (2015). Propensity to buy private label merchandise: The contributory effects of store image, price, risk, quality and value in the cognitive stream. International Journal of Retail and Distribution Management, 43(1). https://doi.org/10.1108/IJRDM-09-2013-0175
Brady, M. K., & Cronin, J. J. (2001). Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors. Journal of Service Research, 3(3). https://doi.org/10.1177/109467050133005
Brady, M. K., Cronin, J. J., & Brand, R. R. (2002). Performance-only measurement of service quality: A replication and extension. Journal of Business Research, 55(1). https://doi.org/10.1016/S0148-2963(00)00171-5
Brady, M. K., Robertson, C. J., & Cronin, J. J. (2001). Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers. Journal of International Management, 7(2). https://doi.org/10.1016/S1075-4253(00)00041-7
Crisafulli, B., Quamina, L. T., & Singh, J. (2022). Competence is power: How digital influencers impact buying decisions in B2B markets. Industrial Marketing Management, 104, 384–399. https://doi.org/10.1016/j.indmarman.2022.05.006
Elhajjar, S. (2023). Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study. Journal of Retailing and Consumer Services, 71. https://doi.org/10.1016/j.jretconser.2022.103224
Gaur, J., Amini, M., Banerjee, P., & Gupta, R. (2015). Drivers of consumer purchase intentions for remanufactured products a study of Indian consumers relocated to the USA. Qualitative Market Research, 18(1). https://doi.org/10.1108/QMR-01-2014-0001
Gotama, F., & Indarwati, T. A. (2019). The Effects of E-Trust and E-Service Quality to E-Loyalty with E-Satisfaction as the Mediation Variable (The Study of Bebas Bayar Application User’s in Indonesian). Jurnal Minds: Manajemen Ide Dan Inspirasi. https://doi.org/10.24252/minds.v6i2.9503
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. Journal of Retailing, 74(3), 331–352.
Guan, Z., Yu, T., Dong, J., & Zhang, J. (2024). Impact of consumers’ anticipated regret on brand owners’ blockchain adoption in the presence of a secondhand market. International Journal of Production Economics, 109197. https://doi.org/10.1016/j.ijpe.2024.109197
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). Partial least squares structural equation modeling (PLS-SEM). In Sage Publisher. https://doi.org/10.1108/EBR-10-2013-0128
Halbauer, I., Jacob, S., & Klarmann, M. (2022). Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. Journal of Retailing, 98(4), 759–778. https://doi.org/10.1016/j.jretai.2022.06.002
Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34(October 2016), 145–152. https://doi.org/10.1016/j.jretconser.2016.10.006
Karpinska-Krakowiak, M. (2021). Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions. Journal of Retailing and Consumer Services, 58. https://doi.org/10.1016/j.jretconser.2020.102273
Klein, A., & Sharma, V. M. (2022). Consumer decision-making styles, involvement, and the intention to participate in online group buying. Journal of Retailing and Consumer Services, 64. https://doi.org/10.1016/j.jretconser.2021.102808
Lee, S. K. (2015). Quality differentiation and conditional spatial price competition among hotels. Tourism Management, 46, 114–122. https://doi.org/10.1016/j.tourman.2014.06.019
Li, Z., Yang, H., & Xu, J. (2022). How to adopt mass customization strategy: Understanding the role of consumers’ perceived brand value. Computers and Industrial Engineering, 173. https://doi.org/10.1016/j.cie.2022.108666
Mele, E., Kerkhof, P., & Cantoni, L. (2021). Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective. Journal of Travel and Tourism Marketing, 38(3), 326–340. https://doi.org/10.1080/10548408.2021.1906382
Muharto, M., Ulidam, N., & Jauhar, N. (2022). The Management Model of Sustainable Volunteer Tourism. Jurnal Minds: Manajemen Ide Dan Inspirasi, 9(2), 253–270. https://doi.org/10.24252/minds.v9i2.29540
Park, H., & Kim, Y. K. (2016). Proactive versus reactive apparel brands in sustainability Influences on brand loyalty. Journal of Retailing and Consumer Services, 29(4), 114-122.
Persson, N. (2010). An exploratory investigation of the elements of B2B brand image and its relationship to price premium. Industrial Marketing Management, 39(8). https://doi.org/10.1016/j.indmarman.2010.02.024
R. Arlanda, A. S. (2018). The Influence of Food & Beverage Quality, Service Quality, Place, and Perceived Price to Customer Satisfaction and Repurchase Intention. Journal of Research in Management, 1(1), 28–37. https://doi.org/10.32424/jorim.v1i1.18
Ricadonna, N. A., Saifullah, M., & Prasetyoningrum, A. K. (2021). The Effect of Trust and Brand Image on Customer Retention with Customer Loyalty as Intervening Variables to Customers of Sharia Commercial Banks. Jurnal Keuangan Dan Perbankan, 25(2), 311–323. https://doi.org/10.26905/jkdp.v25i2.5145
Rita, P., Oliveira, T., & Farisa, A. (2019). The Impact of e-Service Quality and Customer Satisfaction on Customer Behavior in Online Shopping. Heliyon, 5, 1–14. https://doi.org/10.1016/j.heliyon.2019.e02690
Sachdev, S., & Verma, H. (2004). Relative importance of service quality dimensions: a multisectoral study. Journal of Services Research.
Sarasvuo, S., Liljander, V., & Haahtela, K. (2023). Buyer perceptions of corporate brand extension attractiveness and fit in B2B services. Industrial Marketing Management, 115, 69–85. https://doi.org/10.1016/j.indmarman.2023.09.006
Sari, D. Siti A, M. R. (2020). The mediation relationship of customer satisfaction between service quality and repurchase intention on e-commerce in Indonesia. Jurnal Manajemen Dan Pemasaran Jasa, 13(1), 137–150. https://doi.org/http://dx.doi.org/10.25105/jmpj.v13i1.6102 ISSN:
Solihin, D. (2021). The Influence Of Brand Image And Atmosphere Store On Purchase Decision For Samsung Brand Smartphone With Buying Intervention As Intervening Variables (Study on Samsung Experience Store Karawaci Customers). International Journal of Social Science and Business, 5(2).
Turjo, M. N. A., Sarker, S. K., Prince, M. H., Sagorika, S. A., Rishad, M. M. A., Toki, G. F. I., Ahmed, T., & Mia, R. (2023). Analysis of buying perception of textile engineering students to identify the scope of local brands in Bangladeshi apparel market. Cleaner Engineering and Technology, 12. https://doi.org/10.1016/j.clet.2023.100597
Wang, Y.-Hui., & Chen, L.-Yan. (2016). An Empirical Study of the Effect of Perceived Price on Purchase Intention Evidence from Low-Cost Carriers. International Journal of Business and Social Science, 7(4), 97–107.
Watanuki, S., & Akama, H. (2022). Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies. Heliyon, 8(6). https://doi.org/10.1016/j.heliyon.2022.e09702
Xu, Q., He, Y., & Shao, Z. (2023). Retailer’s ordering decisions with consumer panic buying under unexpected events. International Journal of Production Economics, 266. https://doi.org/10.1016/j.ijpe.2023.109032
Zhong, Y., & Moon, H. C. (2020). What Drives Customer Satisfaction, Loyalty, And Happiness In Fast-Food Restaurants In China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, And The Moderating Role Of Gender. Foods, 9(4). https://doi.org/10.3390/foods9040460
Zhou, Y., Li, Y. Q., Ruan, W. Q., & Zhang, S. N. (2023). Owned media or earned media? The influence of social media types on impulse buying intention in internet celebrity restaurants. International Journal of Hospitality Management, 111. https://doi.org/10.1016/j.ijhm.2023.103487
References
Abedsoltan, H., Allah Taleizadeh, A., & Bhaba Sarker, R. (2022). Optimal production of remanufactured products with collaboration and co-branding of luxury brands. Computers and Industrial Engineering, 172. https://doi.org/10.1016/j.cie.2022.108533
Afifah, A., & Kurniawati, N. A. (2021). Influence of Service Quality Dimensions of Islamic Banks on Customer Satisfaction and Their Impact on Customer Loyalty. Journal of Islamic Economic Laws, 4(2), 105–136. https://doi.org/10.23917/jisel.v4i2.15089
Agnihotri, A., Bhattacharya, S., & Vrontis, D. (2024). Can salespersons help firms overcome brand image crisis? Role of facial appearance. Journal of Business Research, 176. https://doi.org/10.1016/j.jbusres.2024.114612
Ahmed, H. A. (2020). Income expectations, credit to households, and property prices: Evidence from Indonesia and Brazil. Buletin Ekonomi Moneter Dan Perbankan, 23. https://doi.org/10.21098/bemp.v23i0.1174
Ahmed, S., Mohiuddin, M., Rahman, M., Tarique, K. M., & Azim, M. (2022). The Impact of Islamic Shariah Compliance on Customer Satisfaction in Islamic Banking Services: Mediating Role of Service Quality. Journal of Islamic Marketing, 13(9), 1829–1842. https://doi.org/10.1108/JIMA-11-2020-0346
Akarsu, T. N., & Yeniaras, V. (2014). The Relationship between Muslim Religiosity, Price-Value Consciousness Impulsive Buying Tendency and Post-Purchase Regret: A Moderation Analysis. IKTISAT ISLETME VE FINANS. https://doi.org/10.3848/iif.2014.343.4142
Alzate, M., Arce-Urriza, M., & Cebollada, J. (2022). Mining the text of online consumer reviews to analyze brand image and brand positioning. Journal of Retailing and Consumer Services, 67. https://doi.org/10.1016/j.jretconser.2022.102989
Beneke, J., Brito, A., & Garvey, K. A. (2015). Propensity to buy private label merchandise: The contributory effects of store image, price, risk, quality and value in the cognitive stream. International Journal of Retail and Distribution Management, 43(1). https://doi.org/10.1108/IJRDM-09-2013-0175
Brady, M. K., & Cronin, J. J. (2001). Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors. Journal of Service Research, 3(3). https://doi.org/10.1177/109467050133005
Brady, M. K., Cronin, J. J., & Brand, R. R. (2002). Performance-only measurement of service quality: A replication and extension. Journal of Business Research, 55(1). https://doi.org/10.1016/S0148-2963(00)00171-5
Brady, M. K., Robertson, C. J., & Cronin, J. J. (2001). Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers. Journal of International Management, 7(2). https://doi.org/10.1016/S1075-4253(00)00041-7
Crisafulli, B., Quamina, L. T., & Singh, J. (2022). Competence is power: How digital influencers impact buying decisions in B2B markets. Industrial Marketing Management, 104, 384–399. https://doi.org/10.1016/j.indmarman.2022.05.006
Elhajjar, S. (2023). Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study. Journal of Retailing and Consumer Services, 71. https://doi.org/10.1016/j.jretconser.2022.103224
Gaur, J., Amini, M., Banerjee, P., & Gupta, R. (2015). Drivers of consumer purchase intentions for remanufactured products a study of Indian consumers relocated to the USA. Qualitative Market Research, 18(1). https://doi.org/10.1108/QMR-01-2014-0001
Gotama, F., & Indarwati, T. A. (2019). The Effects of E-Trust and E-Service Quality to E-Loyalty with E-Satisfaction as the Mediation Variable (The Study of Bebas Bayar Application User’s in Indonesian). Jurnal Minds: Manajemen Ide Dan Inspirasi. https://doi.org/10.24252/minds.v6i2.9503
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. Journal of Retailing, 74(3), 331–352.
Guan, Z., Yu, T., Dong, J., & Zhang, J. (2024). Impact of consumers’ anticipated regret on brand owners’ blockchain adoption in the presence of a secondhand market. International Journal of Production Economics, 109197. https://doi.org/10.1016/j.ijpe.2024.109197
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). Partial least squares structural equation modeling (PLS-SEM). In Sage Publisher. https://doi.org/10.1108/EBR-10-2013-0128
Halbauer, I., Jacob, S., & Klarmann, M. (2022). Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. Journal of Retailing, 98(4), 759–778. https://doi.org/10.1016/j.jretai.2022.06.002
Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34(October 2016), 145–152. https://doi.org/10.1016/j.jretconser.2016.10.006
Karpinska-Krakowiak, M. (2021). Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions. Journal of Retailing and Consumer Services, 58. https://doi.org/10.1016/j.jretconser.2020.102273
Klein, A., & Sharma, V. M. (2022). Consumer decision-making styles, involvement, and the intention to participate in online group buying. Journal of Retailing and Consumer Services, 64. https://doi.org/10.1016/j.jretconser.2021.102808
Lee, S. K. (2015). Quality differentiation and conditional spatial price competition among hotels. Tourism Management, 46, 114–122. https://doi.org/10.1016/j.tourman.2014.06.019
Li, Z., Yang, H., & Xu, J. (2022). How to adopt mass customization strategy: Understanding the role of consumers’ perceived brand value. Computers and Industrial Engineering, 173. https://doi.org/10.1016/j.cie.2022.108666
Mele, E., Kerkhof, P., & Cantoni, L. (2021). Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective. Journal of Travel and Tourism Marketing, 38(3), 326–340. https://doi.org/10.1080/10548408.2021.1906382
Muharto, M., Ulidam, N., & Jauhar, N. (2022). The Management Model of Sustainable Volunteer Tourism. Jurnal Minds: Manajemen Ide Dan Inspirasi, 9(2), 253–270. https://doi.org/10.24252/minds.v9i2.29540
Park, H., & Kim, Y. K. (2016). Proactive versus reactive apparel brands in sustainability Influences on brand loyalty. Journal of Retailing and Consumer Services, 29(4), 114-122.
Persson, N. (2010). An exploratory investigation of the elements of B2B brand image and its relationship to price premium. Industrial Marketing Management, 39(8). https://doi.org/10.1016/j.indmarman.2010.02.024
R. Arlanda, A. S. (2018). The Influence of Food & Beverage Quality, Service Quality, Place, and Perceived Price to Customer Satisfaction and Repurchase Intention. Journal of Research in Management, 1(1), 28–37. https://doi.org/10.32424/jorim.v1i1.18
Ricadonna, N. A., Saifullah, M., & Prasetyoningrum, A. K. (2021). The Effect of Trust and Brand Image on Customer Retention with Customer Loyalty as Intervening Variables to Customers of Sharia Commercial Banks. Jurnal Keuangan Dan Perbankan, 25(2), 311–323. https://doi.org/10.26905/jkdp.v25i2.5145
Rita, P., Oliveira, T., & Farisa, A. (2019). The Impact of e-Service Quality and Customer Satisfaction on Customer Behavior in Online Shopping. Heliyon, 5, 1–14. https://doi.org/10.1016/j.heliyon.2019.e02690
Sachdev, S., & Verma, H. (2004). Relative importance of service quality dimensions: a multisectoral study. Journal of Services Research.
Sarasvuo, S., Liljander, V., & Haahtela, K. (2023). Buyer perceptions of corporate brand extension attractiveness and fit in B2B services. Industrial Marketing Management, 115, 69–85. https://doi.org/10.1016/j.indmarman.2023.09.006
Sari, D. Siti A, M. R. (2020). The mediation relationship of customer satisfaction between service quality and repurchase intention on e-commerce in Indonesia. Jurnal Manajemen Dan Pemasaran Jasa, 13(1), 137–150. https://doi.org/http://dx.doi.org/10.25105/jmpj.v13i1.6102 ISSN:
Solihin, D. (2021). The Influence Of Brand Image And Atmosphere Store On Purchase Decision For Samsung Brand Smartphone With Buying Intervention As Intervening Variables (Study on Samsung Experience Store Karawaci Customers). International Journal of Social Science and Business, 5(2).
Turjo, M. N. A., Sarker, S. K., Prince, M. H., Sagorika, S. A., Rishad, M. M. A., Toki, G. F. I., Ahmed, T., & Mia, R. (2023). Analysis of buying perception of textile engineering students to identify the scope of local brands in Bangladeshi apparel market. Cleaner Engineering and Technology, 12. https://doi.org/10.1016/j.clet.2023.100597
Wang, Y.-Hui., & Chen, L.-Yan. (2016). An Empirical Study of the Effect of Perceived Price on Purchase Intention Evidence from Low-Cost Carriers. International Journal of Business and Social Science, 7(4), 97–107.
Watanuki, S., & Akama, H. (2022). Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies. Heliyon, 8(6). https://doi.org/10.1016/j.heliyon.2022.e09702
Xu, Q., He, Y., & Shao, Z. (2023). Retailer’s ordering decisions with consumer panic buying under unexpected events. International Journal of Production Economics, 266. https://doi.org/10.1016/j.ijpe.2023.109032
Zhong, Y., & Moon, H. C. (2020). What Drives Customer Satisfaction, Loyalty, And Happiness In Fast-Food Restaurants In China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, And The Moderating Role Of Gender. Foods, 9(4). https://doi.org/10.3390/foods9040460
Zhou, Y., Li, Y. Q., Ruan, W. Q., & Zhang, S. N. (2023). Owned media or earned media? The influence of social media types on impulse buying intention in internet celebrity restaurants. International Journal of Hospitality Management, 111. https://doi.org/10.1016/j.ijhm.2023.103487
Afifah, A., & Kurniawati, N. A. (2021). Influence of Service Quality Dimensions of Islamic Banks on Customer Satisfaction and Their Impact on Customer Loyalty. Journal of Islamic Economic Laws, 4(2), 105–136. https://doi.org/10.23917/jisel.v4i2.15089
Agnihotri, A., Bhattacharya, S., & Vrontis, D. (2024). Can salespersons help firms overcome brand image crisis? Role of facial appearance. Journal of Business Research, 176. https://doi.org/10.1016/j.jbusres.2024.114612
Ahmed, H. A. (2020). Income expectations, credit to households, and property prices: Evidence from Indonesia and Brazil. Buletin Ekonomi Moneter Dan Perbankan, 23. https://doi.org/10.21098/bemp.v23i0.1174
Ahmed, S., Mohiuddin, M., Rahman, M., Tarique, K. M., & Azim, M. (2022). The Impact of Islamic Shariah Compliance on Customer Satisfaction in Islamic Banking Services: Mediating Role of Service Quality. Journal of Islamic Marketing, 13(9), 1829–1842. https://doi.org/10.1108/JIMA-11-2020-0346
Akarsu, T. N., & Yeniaras, V. (2014). The Relationship between Muslim Religiosity, Price-Value Consciousness Impulsive Buying Tendency and Post-Purchase Regret: A Moderation Analysis. IKTISAT ISLETME VE FINANS. https://doi.org/10.3848/iif.2014.343.4142
Alzate, M., Arce-Urriza, M., & Cebollada, J. (2022). Mining the text of online consumer reviews to analyze brand image and brand positioning. Journal of Retailing and Consumer Services, 67. https://doi.org/10.1016/j.jretconser.2022.102989
Beneke, J., Brito, A., & Garvey, K. A. (2015). Propensity to buy private label merchandise: The contributory effects of store image, price, risk, quality and value in the cognitive stream. International Journal of Retail and Distribution Management, 43(1). https://doi.org/10.1108/IJRDM-09-2013-0175
Brady, M. K., & Cronin, J. J. (2001). Customer Orientation: Effects on Customer Service Perceptions and Outcome Behaviors. Journal of Service Research, 3(3). https://doi.org/10.1177/109467050133005
Brady, M. K., Cronin, J. J., & Brand, R. R. (2002). Performance-only measurement of service quality: A replication and extension. Journal of Business Research, 55(1). https://doi.org/10.1016/S0148-2963(00)00171-5
Brady, M. K., Robertson, C. J., & Cronin, J. J. (2001). Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers. Journal of International Management, 7(2). https://doi.org/10.1016/S1075-4253(00)00041-7
Crisafulli, B., Quamina, L. T., & Singh, J. (2022). Competence is power: How digital influencers impact buying decisions in B2B markets. Industrial Marketing Management, 104, 384–399. https://doi.org/10.1016/j.indmarman.2022.05.006
Elhajjar, S. (2023). Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study. Journal of Retailing and Consumer Services, 71. https://doi.org/10.1016/j.jretconser.2022.103224
Gaur, J., Amini, M., Banerjee, P., & Gupta, R. (2015). Drivers of consumer purchase intentions for remanufactured products a study of Indian consumers relocated to the USA. Qualitative Market Research, 18(1). https://doi.org/10.1108/QMR-01-2014-0001
Gotama, F., & Indarwati, T. A. (2019). The Effects of E-Trust and E-Service Quality to E-Loyalty with E-Satisfaction as the Mediation Variable (The Study of Bebas Bayar Application User’s in Indonesian). Jurnal Minds: Manajemen Ide Dan Inspirasi. https://doi.org/10.24252/minds.v6i2.9503
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. Journal of Retailing, 74(3), 331–352.
Guan, Z., Yu, T., Dong, J., & Zhang, J. (2024). Impact of consumers’ anticipated regret on brand owners’ blockchain adoption in the presence of a secondhand market. International Journal of Production Economics, 109197. https://doi.org/10.1016/j.ijpe.2024.109197
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). Partial least squares structural equation modeling (PLS-SEM). In Sage Publisher. https://doi.org/10.1108/EBR-10-2013-0128
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