Date Log
Submitted
16 December 2024
Accepted
4 July 2025
Published
30 June 2025
Copyright (c) 2025 Andi Hendra Syam, Hafipah Hafipah, Andi Nuryadin, Nurmega Nurmega, Pragemini Pragemini (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
When Faith Meets Value: How Religiosity Moderates Price Sensitivity in Muslim Restaurant Choice
Corresponding Author(s) : Andi Hendra Syam
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 12 No. 1 (2025): June
Abstract
This study investigates how Muslim consumers form purchase intentions toward Muslim-identified restaurants in an environment where halal compliance is a given rather than a differentiator. It introduces a conceptual model that integrates product quality and price sensitivity, moderated by religiosity, to explain value-based trade-offs in faith-aligned consumption. Using a cross-sectional survey of Indonesian Muslim diners and Partial Least Squares Structural Equation Modeling, the findings reveal that quality strongly drives intention, price sensitivity acts as a deliberative filter, and religiosity weakens the deterrent effect of price concerns. Interestingly, religiosity exerts no direct influence on pricing perception, suggesting its role is interpretive rather than economizing. The study contributes to both halal marketing and identity salience theory by reconfiguring how religiosity functions in value judgment. For managers, the findings underscore that religious branding alone is insufficient—quality consistency, transparent pricing, and ethical storytelling are essential for sustaining consumer trust.
Keywords
Halal consumer behavior
Muslim-identified restaurants
Religiosity
Price premium sensitivity
customer satisfaction; halal labeling; loyalty; perceived price; product quality
Purchase intention
Syam, A. H., Hafipah, H., Nuryadin, A., Nurmega, N., & Pragemini, P. (2025). When Faith Meets Value: How Religiosity Moderates Price Sensitivity in Muslim Restaurant Choice. Jurnal Minds: Manajemen Ide Dan Inspirasi, 12(1), 201–212. https://doi.org/10.24252/minds.v12i1.53380
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References
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Abdul Kadir, S. M. D., & Vahlepi, S. (2021). Deepening Information by Tabayyun According to the Qur'an Reviewed from Classical and Contemporary Interpretations. Scientific Journal of Batanghari University, Jambi, 21(2), 825–826. https://doi.org/10.33087/jiubj.v21i2.1570
Afifi, F. F., & Widodo, A. (2021). The Influence of Price and Service Quality on Consumer Purchasing Decisions at Aroma Kitchen Restaurant, Padang City. Ekonomis: Journal of Economics and Business, 5(2), 483. https://doi.org/10.33087/ekonomis.v5i2.350
Agustian, I., Saputra, H. E., & Imanda, A. (2019). The Influence of Management Information Systems on Improving Service Quality at PT. Jasaraharja Putra Bengkulu Branch. Professional: Journal of Communication and Public Administration, 6(1), 42–60. https://doi.org/10.37676/professional.v6i1.837
Al Husna, A. F., Prawoto, I., & Maulana, R. (2024). Analysis of Food Price Determination in Buffet System from the Perspective of Islamic Economic Justice Principles. Journal of Islamic Economics and Finance, 2(6), 1–15.
Analia, F., Wahab, A., & Masse, R. A. (2023). Fair Pricing Mechanism In Sharia Economy. JEPA: Journal of Economic, Public, and Accounting, 5(2), 154–163.
Anggraini, A., & Megawati, M. (2023). The Influence of Product Quality and Service Quality on Consumer Satisfaction at Majo Pajo Restaurant, Palembang. Publication of Management Student Research, 4(2), 257. https://doi.org/10.35957/prmm.v4i2.4640
Anisya, R., Wijayanti, R., & Efendi, B. (2020). The Influence of Halal Label, Price, and Product Quality on Aice Product Purchasing Decisions (Case Study on UNSIQ Central Java Students in Wonosobo). Journal of Economic, Business and Engineering (JEBE), V0l. 2(No 1), 1–8.
Anwar, I., & Satrio, B. (2015). The Influence of Price and Product Quality on Purchasing Decisions. Journal of Management Science and Research (JIRM), 4(12). https://doi.org/10.1016/j.jbusres.2022.04.053
Aulia, S., & Sudarwanto, T. (2016). The Influence of Product Quality, Price, and Location on Purchasing Decisions (Study at Depot Pak Qomar Surabaya). Journal of Business Education (JPTN), 4(3), 1–12. https://s3.amazonaws.com/academia.edu.documents/43480268/881-2977-2-PB_teori_lokasi.pdf?response-content-disposition=inline%3B filename%3DANALISIS_FAKTOR-FAKTOR_PEMILIHAN_LOKASI.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F
Danish Ali, Mohammad Alam, & Hazrat Bilal. (2021). The Influence of Service Quality, Price, and Environment on Customer Loyalty in the Restaurant’s Industry: The Mediating Role of Customer Satisfaction. Journal of Accounting and Finance in Emerging Economies, 7(1), 143–154. https://doi.org/10.26710/jafee.v7i1.1587
Fairliantina, E., & Paniroi, J. (2022). The Influence of Product Quality, Price Perception and Promotion on Purchasing Decisions at Denny's Restaurant Senayan City. Fair Value: Scientific Journal of Accounting and Finance, 4(9), 3923–3932. https://doi.org/10.54066/jiesa.v2i1.314
Fernandes, S., Panda, R., Venkatesh, V. G., Swar, B. N., & Shi, Y. (2022). Measuring the impact of online reviews on consumer purchase decisions – A scale development study. Journal of Retailing and Consumer Services, 68, 1–34. https://doi.org/10.1016/j.jretconser.2022.103066
Gunarsih, C. M., Kalangi, J. A. F., & Tamengkel, L. F. (2021). The Influence of Price on Consumer Purchasing Decisions at Pelita Jaya Buyungon Amurang Store. Productivity, 2(1), 70. https://ejournal.unsrat.ac.id/index.php/productivity/article/view/32911
Hadi, T., Fathorrahman, & Pradiani, T. (2023). The Influence of Product Quality, Service Quality and WOM on Consumer Purchasing Decisions at Ny Wong's Chicken Noodle Restaurant, Jakarta. Bursa: Journal of Economics and Business, 2(1), 61–69.
Hidayat, M. R., & Utamaningsih, A. (2023). The Influence of Product Quality, Price and Location on Purchasing Decisions at Cak Kodir Restaurant, Lumajang. Journal of Business Applications, 9(1), 38–39.
Hutagalung, Y. M., & Waluyo, H. D. (2020). The Influence of Product Quality, Service Quality and Price on Purchasing Decisions (Case Study on Kopi Benteng 2 Banyumanik). Journal of Business Administration, IX(Iii), 209–215.
Iko Putri Yanti, W. (2019). P The Influence of Financial Inclusion and Financial Literacy on MSME Performance in North Moyo District. Journal of Management and Business, 2(1). https://doi.org/10.37673/jmb.v2i1.305
Kurniawan, D., Sutarjo, A., & Yanti, N. (2021). The Influence of Service Quality and Customer Satisfaction on Consumer Behavioral Intentions at Bagan Padang Restaurant. Matua Journal (Development of Management and Business Science), 3(4), 691. https://garuda.kemdikbud.go.id/documents/detail/2280658
Kurniawati, D., Harimurti Wulandjani, & Shofana Sekar Humairoh. (2022). The Influence of Service Quality, Product Quality and Price on Consumer Satisfaction at Yorichi Bbq & Shabu-Shabu Depok Restaurant During Covid19. JIMP: Scientific Journal of Pancasila Management, 2(1), 1–11. https://doi.org/10.35814/jimp.v2i1.2925
Lativia, E., Kurnia, T., & Munawar, W. (2022). Muslim Consumer Behavior in Making Purchase Decisions for Imported Food Products. Iqtisaduna Journal, 8(2), 84. https://doi.org/10.24252/iqtisaduna.v8i2.32078
Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., & Asir, M. (2023). Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing Literature Review: Analysis of Factors Influencing Purchasing Decisions, Product Quality and Competitive Prices. Management Studies and Entrepreneurship Journal, 4(1), 183–188. http://journal.yrpipku.com/index.php/msej
Oktaviani, N., & Sumaryanto, S. (2024). The Influence of Price, Product Quality and Service Quality on Purchasing Decisions. Journal of Management and Economics Research (Jrime), 2(3), 188–189. https://doi.org/10.54066/jrime-itb.v2i3.2114
Rato, K. W., Pedi, M. A., Ngongo, A. T., Dappa, A., Sogara, M. U., & Lende, A. (2025). Analysis of the Culinary Business Competition System of Sirkey Cafe and Resto. TUTURAN: Journal of Communication, Social and Humanities Sciences, 3(1), 35–42.
S.Muzakkir. (2016). IImplementation of Taradin Principle in Online Business. TAFAQQUH: Journal of Islamic Economic Law and Ahwal Syahsiyah, 1(2), 13. www.stisdafa.ac.id
Sari, R. K., Sriwidadi, T., & Qanita, A. (2024). Swot Analysis For Developing Competitive Advantages For Online Food Business Via Digital Marketing. Seeij (Social Economics and Ecology International Journal), 8(2), 135–143.
Siaputra, H. (2024). The Influence of Food Quality, Service Quality and Price Perception on Repurchase Interest at XYZ Restaurant Surabaya. Hospitality Management Journal, 10(1), 13–23. https://doi.org/10.9744/jmp.10.1.13-23
Siokain, S., Fanggidae, R. P. C., Kurniawati, M., & Paulina, Y. (2023). The Influence of Product Quality and Service on Consumer Satisfaction (Study on FCB Container Shop & Cafe, Kupang) Satisfaction ( Studies On Stores & Café Fried Chicken Brottus ,. Glory: Journal of Economics & Social Sciences,4(6), 1479.
Wahidin, A. (2018). The Principle of Mutual Willingness in Islamic Economic Transactions (Analytical Interpretation of Surah An-Nisa’ [4] Verse 29). Ad Deenar: Journal of Islamic Economics and Business, 2(02), 116. https://doi.org/10.30868/ad.v2i02.352
Widjaja, Y. R., & Rahmat, F. D. J. (2017). The Influence of Product Quality and Price on Purchasing Decisions at Rumah Makan Kampoeng Sawah, Bandung Regency. Expansion, 9(1), 71–95.
Y. Española, A., DM, A. A. J., & Ph.D., DM, E. M. M. (2024). Restaurants’ Attributes Customers’ Satisfaction and Loyalty. International Journal of Science and Management Studies (IJSMS), 7(2), 241–285. https://doi.org/10.51386/25815946/ijsms-v7i2p123
Yuliani, N., Yunianto, A., & Amalia, D. (2024). Entrepreneurial Innovation in Food Industry Through Creativity and Technology (Case Study of AvoEats Restaurant). Journal of Entrepreneurial Innovation, 1(1), 6–18. https://doi.org/10.37817/jurnalinovasikewirausahaan.v1i1.3615
References
Abdul Kadir, S. M. D., & Vahlepi, S. (2021). Deepening Information by Tabayyun According to the Qur'an Reviewed from Classical and Contemporary Interpretations. Scientific Journal of Batanghari University, Jambi, 21(2), 825–826. https://doi.org/10.33087/jiubj.v21i2.1570
Afifi, F. F., & Widodo, A. (2021). The Influence of Price and Service Quality on Consumer Purchasing Decisions at Aroma Kitchen Restaurant, Padang City. Ekonomis: Journal of Economics and Business, 5(2), 483. https://doi.org/10.33087/ekonomis.v5i2.350
Agustian, I., Saputra, H. E., & Imanda, A. (2019). The Influence of Management Information Systems on Improving Service Quality at PT. Jasaraharja Putra Bengkulu Branch. Professional: Journal of Communication and Public Administration, 6(1), 42–60. https://doi.org/10.37676/professional.v6i1.837
Al Husna, A. F., Prawoto, I., & Maulana, R. (2024). Analysis of Food Price Determination in Buffet System from the Perspective of Islamic Economic Justice Principles. Journal of Islamic Economics and Finance, 2(6), 1–15.
Analia, F., Wahab, A., & Masse, R. A. (2023). Fair Pricing Mechanism In Sharia Economy. JEPA: Journal of Economic, Public, and Accounting, 5(2), 154–163.
Anggraini, A., & Megawati, M. (2023). The Influence of Product Quality and Service Quality on Consumer Satisfaction at Majo Pajo Restaurant, Palembang. Publication of Management Student Research, 4(2), 257. https://doi.org/10.35957/prmm.v4i2.4640
Anisya, R., Wijayanti, R., & Efendi, B. (2020). The Influence of Halal Label, Price, and Product Quality on Aice Product Purchasing Decisions (Case Study on UNSIQ Central Java Students in Wonosobo). Journal of Economic, Business and Engineering (JEBE), V0l. 2(No 1), 1–8.
Anwar, I., & Satrio, B. (2015). The Influence of Price and Product Quality on Purchasing Decisions. Journal of Management Science and Research (JIRM), 4(12). https://doi.org/10.1016/j.jbusres.2022.04.053
Aulia, S., & Sudarwanto, T. (2016). The Influence of Product Quality, Price, and Location on Purchasing Decisions (Study at Depot Pak Qomar Surabaya). Journal of Business Education (JPTN), 4(3), 1–12. https://s3.amazonaws.com/academia.edu.documents/43480268/881-2977-2-PB_teori_lokasi.pdf?response-content-disposition=inline%3B filename%3DANALISIS_FAKTOR-FAKTOR_PEMILIHAN_LOKASI.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F
Danish Ali, Mohammad Alam, & Hazrat Bilal. (2021). The Influence of Service Quality, Price, and Environment on Customer Loyalty in the Restaurant’s Industry: The Mediating Role of Customer Satisfaction. Journal of Accounting and Finance in Emerging Economies, 7(1), 143–154. https://doi.org/10.26710/jafee.v7i1.1587
Fairliantina, E., & Paniroi, J. (2022). The Influence of Product Quality, Price Perception and Promotion on Purchasing Decisions at Denny's Restaurant Senayan City. Fair Value: Scientific Journal of Accounting and Finance, 4(9), 3923–3932. https://doi.org/10.54066/jiesa.v2i1.314
Fernandes, S., Panda, R., Venkatesh, V. G., Swar, B. N., & Shi, Y. (2022). Measuring the impact of online reviews on consumer purchase decisions – A scale development study. Journal of Retailing and Consumer Services, 68, 1–34. https://doi.org/10.1016/j.jretconser.2022.103066
Gunarsih, C. M., Kalangi, J. A. F., & Tamengkel, L. F. (2021). The Influence of Price on Consumer Purchasing Decisions at Pelita Jaya Buyungon Amurang Store. Productivity, 2(1), 70. https://ejournal.unsrat.ac.id/index.php/productivity/article/view/32911
Hadi, T., Fathorrahman, & Pradiani, T. (2023). The Influence of Product Quality, Service Quality and WOM on Consumer Purchasing Decisions at Ny Wong's Chicken Noodle Restaurant, Jakarta. Bursa: Journal of Economics and Business, 2(1), 61–69.
Hidayat, M. R., & Utamaningsih, A. (2023). The Influence of Product Quality, Price and Location on Purchasing Decisions at Cak Kodir Restaurant, Lumajang. Journal of Business Applications, 9(1), 38–39.
Hutagalung, Y. M., & Waluyo, H. D. (2020). The Influence of Product Quality, Service Quality and Price on Purchasing Decisions (Case Study on Kopi Benteng 2 Banyumanik). Journal of Business Administration, IX(Iii), 209–215.
Iko Putri Yanti, W. (2019). P The Influence of Financial Inclusion and Financial Literacy on MSME Performance in North Moyo District. Journal of Management and Business, 2(1). https://doi.org/10.37673/jmb.v2i1.305
Kurniawan, D., Sutarjo, A., & Yanti, N. (2021). The Influence of Service Quality and Customer Satisfaction on Consumer Behavioral Intentions at Bagan Padang Restaurant. Matua Journal (Development of Management and Business Science), 3(4), 691. https://garuda.kemdikbud.go.id/documents/detail/2280658
Kurniawati, D., Harimurti Wulandjani, & Shofana Sekar Humairoh. (2022). The Influence of Service Quality, Product Quality and Price on Consumer Satisfaction at Yorichi Bbq & Shabu-Shabu Depok Restaurant During Covid19. JIMP: Scientific Journal of Pancasila Management, 2(1), 1–11. https://doi.org/10.35814/jimp.v2i1.2925
Lativia, E., Kurnia, T., & Munawar, W. (2022). Muslim Consumer Behavior in Making Purchase Decisions for Imported Food Products. Iqtisaduna Journal, 8(2), 84. https://doi.org/10.24252/iqtisaduna.v8i2.32078
Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., & Asir, M. (2023). Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing Literature Review: Analysis of Factors Influencing Purchasing Decisions, Product Quality and Competitive Prices. Management Studies and Entrepreneurship Journal, 4(1), 183–188. http://journal.yrpipku.com/index.php/msej
Oktaviani, N., & Sumaryanto, S. (2024). The Influence of Price, Product Quality and Service Quality on Purchasing Decisions. Journal of Management and Economics Research (Jrime), 2(3), 188–189. https://doi.org/10.54066/jrime-itb.v2i3.2114
Rato, K. W., Pedi, M. A., Ngongo, A. T., Dappa, A., Sogara, M. U., & Lende, A. (2025). Analysis of the Culinary Business Competition System of Sirkey Cafe and Resto. TUTURAN: Journal of Communication, Social and Humanities Sciences, 3(1), 35–42.
S.Muzakkir. (2016). IImplementation of Taradin Principle in Online Business. TAFAQQUH: Journal of Islamic Economic Law and Ahwal Syahsiyah, 1(2), 13. www.stisdafa.ac.id
Sari, R. K., Sriwidadi, T., & Qanita, A. (2024). Swot Analysis For Developing Competitive Advantages For Online Food Business Via Digital Marketing. Seeij (Social Economics and Ecology International Journal), 8(2), 135–143.
Siaputra, H. (2024). The Influence of Food Quality, Service Quality and Price Perception on Repurchase Interest at XYZ Restaurant Surabaya. Hospitality Management Journal, 10(1), 13–23. https://doi.org/10.9744/jmp.10.1.13-23
Siokain, S., Fanggidae, R. P. C., Kurniawati, M., & Paulina, Y. (2023). The Influence of Product Quality and Service on Consumer Satisfaction (Study on FCB Container Shop & Cafe, Kupang) Satisfaction ( Studies On Stores & Café Fried Chicken Brottus ,. Glory: Journal of Economics & Social Sciences,4(6), 1479.
Wahidin, A. (2018). The Principle of Mutual Willingness in Islamic Economic Transactions (Analytical Interpretation of Surah An-Nisa’ [4] Verse 29). Ad Deenar: Journal of Islamic Economics and Business, 2(02), 116. https://doi.org/10.30868/ad.v2i02.352
Widjaja, Y. R., & Rahmat, F. D. J. (2017). The Influence of Product Quality and Price on Purchasing Decisions at Rumah Makan Kampoeng Sawah, Bandung Regency. Expansion, 9(1), 71–95.
Y. Española, A., DM, A. A. J., & Ph.D., DM, E. M. M. (2024). Restaurants’ Attributes Customers’ Satisfaction and Loyalty. International Journal of Science and Management Studies (IJSMS), 7(2), 241–285. https://doi.org/10.51386/25815946/ijsms-v7i2p123
Yuliani, N., Yunianto, A., & Amalia, D. (2024). Entrepreneurial Innovation in Food Industry Through Creativity and Technology (Case Study of AvoEats Restaurant). Journal of Entrepreneurial Innovation, 1(1), 6–18. https://doi.org/10.37817/jurnalinovasikewirausahaan.v1i1.3615
Afifi, F. F., & Widodo, A. (2021). The Influence of Price and Service Quality on Consumer Purchasing Decisions at Aroma Kitchen Restaurant, Padang City. Ekonomis: Journal of Economics and Business, 5(2), 483. https://doi.org/10.33087/ekonomis.v5i2.350
Agustian, I., Saputra, H. E., & Imanda, A. (2019). The Influence of Management Information Systems on Improving Service Quality at PT. Jasaraharja Putra Bengkulu Branch. Professional: Journal of Communication and Public Administration, 6(1), 42–60. https://doi.org/10.37676/professional.v6i1.837
Al Husna, A. F., Prawoto, I., & Maulana, R. (2024). Analysis of Food Price Determination in Buffet System from the Perspective of Islamic Economic Justice Principles. Journal of Islamic Economics and Finance, 2(6), 1–15.
Analia, F., Wahab, A., & Masse, R. A. (2023). Fair Pricing Mechanism In Sharia Economy. JEPA: Journal of Economic, Public, and Accounting, 5(2), 154–163.
Anggraini, A., & Megawati, M. (2023). The Influence of Product Quality and Service Quality on Consumer Satisfaction at Majo Pajo Restaurant, Palembang. Publication of Management Student Research, 4(2), 257. https://doi.org/10.35957/prmm.v4i2.4640
Anisya, R., Wijayanti, R., & Efendi, B. (2020). The Influence of Halal Label, Price, and Product Quality on Aice Product Purchasing Decisions (Case Study on UNSIQ Central Java Students in Wonosobo). Journal of Economic, Business and Engineering (JEBE), V0l. 2(No 1), 1–8.
Anwar, I., & Satrio, B. (2015). The Influence of Price and Product Quality on Purchasing Decisions. Journal of Management Science and Research (JIRM), 4(12). https://doi.org/10.1016/j.jbusres.2022.04.053
Aulia, S., & Sudarwanto, T. (2016). The Influence of Product Quality, Price, and Location on Purchasing Decisions (Study at Depot Pak Qomar Surabaya). Journal of Business Education (JPTN), 4(3), 1–12. https://s3.amazonaws.com/academia.edu.documents/43480268/881-2977-2-PB_teori_lokasi.pdf?response-content-disposition=inline%3B filename%3DANALISIS_FAKTOR-FAKTOR_PEMILIHAN_LOKASI.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F
Danish Ali, Mohammad Alam, & Hazrat Bilal. (2021). The Influence of Service Quality, Price, and Environment on Customer Loyalty in the Restaurant’s Industry: The Mediating Role of Customer Satisfaction. Journal of Accounting and Finance in Emerging Economies, 7(1), 143–154. https://doi.org/10.26710/jafee.v7i1.1587
Fairliantina, E., & Paniroi, J. (2022). The Influence of Product Quality, Price Perception and Promotion on Purchasing Decisions at Denny's Restaurant Senayan City. Fair Value: Scientific Journal of Accounting and Finance, 4(9), 3923–3932. https://doi.org/10.54066/jiesa.v2i1.314
Fernandes, S., Panda, R., Venkatesh, V. G., Swar, B. N., & Shi, Y. (2022). Measuring the impact of online reviews on consumer purchase decisions – A scale development study. Journal of Retailing and Consumer Services, 68, 1–34. https://doi.org/10.1016/j.jretconser.2022.103066
Gunarsih, C. M., Kalangi, J. A. F., & Tamengkel, L. F. (2021). The Influence of Price on Consumer Purchasing Decisions at Pelita Jaya Buyungon Amurang Store. Productivity, 2(1), 70. https://ejournal.unsrat.ac.id/index.php/productivity/article/view/32911
Hadi, T., Fathorrahman, & Pradiani, T. (2023). The Influence of Product Quality, Service Quality and WOM on Consumer Purchasing Decisions at Ny Wong's Chicken Noodle Restaurant, Jakarta. Bursa: Journal of Economics and Business, 2(1), 61–69.
Hidayat, M. R., & Utamaningsih, A. (2023). The Influence of Product Quality, Price and Location on Purchasing Decisions at Cak Kodir Restaurant, Lumajang. Journal of Business Applications, 9(1), 38–39.
Hutagalung, Y. M., & Waluyo, H. D. (2020). The Influence of Product Quality, Service Quality and Price on Purchasing Decisions (Case Study on Kopi Benteng 2 Banyumanik). Journal of Business Administration, IX(Iii), 209–215.
Iko Putri Yanti, W. (2019). P The Influence of Financial Inclusion and Financial Literacy on MSME Performance in North Moyo District. Journal of Management and Business, 2(1). https://doi.org/10.37673/jmb.v2i1.305
Kurniawan, D., Sutarjo, A., & Yanti, N. (2021). The Influence of Service Quality and Customer Satisfaction on Consumer Behavioral Intentions at Bagan Padang Restaurant. Matua Journal (Development of Management and Business Science), 3(4), 691. https://garuda.kemdikbud.go.id/documents/detail/2280658
Kurniawati, D., Harimurti Wulandjani, & Shofana Sekar Humairoh. (2022). The Influence of Service Quality, Product Quality and Price on Consumer Satisfaction at Yorichi Bbq & Shabu-Shabu Depok Restaurant During Covid19. JIMP: Scientific Journal of Pancasila Management, 2(1), 1–11. https://doi.org/10.35814/jimp.v2i1.2925
Lativia, E., Kurnia, T., & Munawar, W. (2022). Muslim Consumer Behavior in Making Purchase Decisions for Imported Food Products. Iqtisaduna Journal, 8(2), 84. https://doi.org/10.24252/iqtisaduna.v8i2.32078
Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., & Asir, M. (2023). Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing Literature Review: Analysis of Factors Influencing Purchasing Decisions, Product Quality and Competitive Prices. Management Studies and Entrepreneurship Journal, 4(1), 183–188. http://journal.yrpipku.com/index.php/msej
Oktaviani, N., & Sumaryanto, S. (2024). The Influence of Price, Product Quality and Service Quality on Purchasing Decisions. Journal of Management and Economics Research (Jrime), 2(3), 188–189. https://doi.org/10.54066/jrime-itb.v2i3.2114
Rato, K. W., Pedi, M. A., Ngongo, A. T., Dappa, A., Sogara, M. U., & Lende, A. (2025). Analysis of the Culinary Business Competition System of Sirkey Cafe and Resto. TUTURAN: Journal of Communication, Social and Humanities Sciences, 3(1), 35–42.
S.Muzakkir. (2016). IImplementation of Taradin Principle in Online Business. TAFAQQUH: Journal of Islamic Economic Law and Ahwal Syahsiyah, 1(2), 13. www.stisdafa.ac.id
Sari, R. K., Sriwidadi, T., & Qanita, A. (2024). Swot Analysis For Developing Competitive Advantages For Online Food Business Via Digital Marketing. Seeij (Social Economics and Ecology International Journal), 8(2), 135–143.
Siaputra, H. (2024). The Influence of Food Quality, Service Quality and Price Perception on Repurchase Interest at XYZ Restaurant Surabaya. Hospitality Management Journal, 10(1), 13–23. https://doi.org/10.9744/jmp.10.1.13-23
Siokain, S., Fanggidae, R. P. C., Kurniawati, M., & Paulina, Y. (2023). The Influence of Product Quality and Service on Consumer Satisfaction (Study on FCB Container Shop & Cafe, Kupang) Satisfaction ( Studies On Stores & Café Fried Chicken Brottus ,. Glory: Journal of Economics & Social Sciences,4(6), 1479.
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