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Copyright (c) 2025 Prasetyo Harisandi, Adibah Yahya, Purwanto Purwanto (Author)

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Modeling Female Users’ Intention to Use Health Apps in Indonesia: UTAUT2 with Risk and Attitude
Corresponding Author(s) : Prasetyo Harisandi
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 12 No. 1 (2025): June
Abstract
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- Ajzen, I. (1991). The theory of planned behavior. (Vol. 50).
- Ajzen, I. (1993). Attitude theory and the attitude-behavior relation. In New Directions in Attitude Measurement (D. Krebs & P. Schmidt, Eds.; Walter de Gruyter).
- AlQudah, M. A. (2020). Factors Affecting the Acceptance of E-learning by University Students in Jordan. Journal of Educational Computing Research, 58(8), 1450–1477.
- Baker, K., & McNeill, L. S. (2023). A five-stage framework for sustainability certification for fashion brands: Can a standardised approach work in the fashion industry? International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2023.2277263
- Bauer, H., Heinrich, D., & Albrecht, C.-M. (2009). All you need is love: Assessing consumers’ brand love. Paper Presented at the Proceedings of the American Marketing Association Summer Educators Conference.
- Bendsen, S. B., Skinner, T. C., O’Reilly, S. L., Velasco, E. R., Heltberg, M. S., & Laursen, D. H. (2025). Exploring engagement patterns within a mobile health intervention for women at risk of gestational diabetes. Women’s Health, 1. https://doi.org/10.1177/17455057251327510
- BPS. (2023). Profil Statistik Kesehatan 2023.
- Chen, Y., Liu, Y., Wang, C., & Chen, K. (2019). Is hosting tourism events a sustainable way of destination branding: Evidences from Sanya, China. Cogent Social Sciences, 5(1). https://doi.org/10.1080/23311886.2019.1692456
- Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (Vol. 13). MIS Q.
- Dickinger, A., & Kleijnen, M. (2008). Consumers’ Acceptance of Internet Banking: A Comparison of the TAM and UTAUT Models. He International Journal of Bank Marketing, 26(7), 411–430.
- Elanchelian, P. A. (2022). Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia’s IKEA. International Journal of Tourism & Hospitality in Asia Pasific, 5(3), 76–91. https://doi.org/10.32535/ijthap.v5i3.1890
- Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. In European Business Review (Vol. 26, Issue 2, pp. 106–121). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-10-2013-0128
- Harisandi, P., Hurriyati, R., & Dirgantari, P. D. (2023). Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce. International Journal of Multidisciplinary Approach Research and Science, 2(01), 83–98. https://doi.org/10.59653/ijmars.v2i01.357
- Harisandi, P., & Purwanto. (2023). The Influence of Price Dimention and product Quality On Purchase Decision Mediated By E-Word Of Mouth In The Tiktok Application. IDEAS: Journal of Management and Technology, 2(2), 1–10. http://e-journal.president.ac.id/presunivojs/index.php/IDEAS
- Harisandi, P., & Wiyarno. (2023). PENGARUH BELANJA ONLINE TERHADAP PERILAKU KONSUMTIF PENGGUNA APLIKASI ALFAGIFT-ALFAMART. MUKADIMAH Jurnal Pendidikan, Sejarah Dan Ilmu-Ilmu Sosial, 7(1), 173–179. https://doi.org/10.30743/mkd.v7i1.6712
- Harisandi, P., Yahya, A., Risqiani, R., & Purwanto, P. (2023). Peran Harga dan Citra Merek dalam Mediasi Pengaruh E-Word to Mouth terhadap Keputusan Pembelian melalui Aplikasi TikTok. MUKADIMAH: Jurnal Pendidikan, Sejarah, Dan Ilmu-Ilmu Sosial, 7(2), 277–285. https://doi.org/10.30743/mkd.v7i2.7232
- Hsu, C. L., Chen, Y. C., Yang, T. N., Lin, W. K., & Liu, Y. H. (2018). Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty. Information Technology and People, 31(3), 886–907. https://doi.org/10.1108/ITP-07-2017-0206
- Hwang, Y., & Kim, D. J. (2007). Customer self-service systems: The effects of perceived Web qualit y wit h service contents on enjoyment, anxiety, and e- trust. Decision Support Systems, 43(3), 746–760.
- Kang, J., & James, J. (2007). Revisiting the concept of brand loyalty: A congruity-based approach. . Journal of Brand Management, 14(5), 405–421.
- Kim, J. (2015). Sustainability in social brand communities: influences on customer equity. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 25(3), 246–258. https://doi.org/10.1080/21639159.2015.1041783
- Kleijnen, M., De Ruyter, K., & Wetzels, M. (2007). An assessment of value creation in mobile service delivery and its implications for e-business. Journal of Business Research, 60(1), 1–10.
- Koufaris, M. (2002). Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research, 13(2), 205–223.
- Liman, F. A., Yoedtadi, G., Promosi, S., Opaper, A., & Yoedtadi, M. G. (2022). Strategi Promosi Aplikasi Opaper Menggunakan Instagram. Kiwari, 2(1), 68–74.
- Limayem, M., Hirt, S. G., & Cheung, C. M. (2007a). How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance. MIS Quarterly, 31(4), 705–737.
- Limayem, M., Hirt, S. G., & Cheung, C. M. (2007b). How habit limits the predictive power of intention: The case of information systems continuance. MIS Quarterly, 31(4), 705–737.
- Lin, Y. L., Yen, M. F., & Yu, L. C. (2018). Grid-based crime prediction using geographical features. ISPRS International Journal of Geo-Information. https://www.mdpi.com/2220-9964/7/8/298
- Liu, M., & Yan, J. (2022). The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.936033
- Mboi N, Murty Surbakti I, Trihandini I, Elyazar I, Houston Smith K, & Bahjuri AP. (2018). On the road to universal health care in Indonesia 1990-2016: a systematic analysis for the Global Burden of Disease Study 2016. Lancet.
- Moghaddasi, H. (2025). Healthy Women Advancing Health Culture and Advocating One Health: From Family to Global Society. https://www.researchgate.net/publication/389778113
- Nikoloudakis, I. A., Vandelanotte, C., Rebar, A. L., Schoeppe, S., Alley, S., Duncan, M. J., & Short, C. E. (2018). Examining the Correlates of Online Health Information–Seeking Behavior Among Men Compared With Women. American Journal of Men’s Health, 12(5), 1358–1367. https://doi.org/10.1177/1557988316650625
- Park, C., & Kim, Y. (2003). The Effect of Perceived Risk on the Relationship Between Consumer Trust and the Intention to Use E-commerce. Journal of Electronic Commerce Research, 4(3), 51–60.
- Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
- Pusparisa, Y. (2020). Indonesia Peringkat ke-3 Global Memanfaatkan Aplikasi Kesehatan. Databoks.
- Saheb, T. (2020). An empirical investigation of the adoption of mobile health applications: integrating big data and social media services. Health and Technology, 10(5), 1063–1077. https://doi.org/10.1007/s12553-020-00422-9
- Said, G. R. El. (2023). Factors Affecting mHealth Technology Adoption in Developing Countries: The Case of Egypt. Computers, 12(1). https://doi.org/10.3390/computers12010009
- Shin, D. H. (2010). The effects of trust and satisfaction on loyalty: A two-country study of mobile services. Online Information Review, 34(4), 408–428.
- Stefanny, N., Rahmiati, F., & Roni, M. (2022). THE ROLE OF BRAND IMAGE AND BRAND TRUSTIN MEDIATING THE INFLUENCE OF E-WOM ON PURCHASE DECISION (CASE OF VIDEO-ON-DEMAND NETFLIX). IDEAS: Journal of Management and Technology, 2(1), 12–21. http://e-journal.president.ac.id/presunivojs/index.php/IDEAS
- Suki, N. M. (2013). The Influence of Price Value on the Adoption of Mobile Services. International Journal of Marketing Studies, 5(2), 61–68.
- Sunjaya, A. P. (2019). Potensi, Aplikasi dan Perkembangan Digital Health di Indonesia. 69(4), 167–169.
- Sunjaya AP, & Sunjaya AF. (2018). Glycated hemoglobin targets and glycemic control: Link with lipid, uric acid and kidney pro- file. Diab Metab Syndr, 12.
- Sunjaya AP, Sunjaya AF, & Tan ST. (2017). The Use of BEREP4 im- munohistochemistry staining for detection of basal cell car- cinoma. J Skin Cancer.
- Temasek. (2024). “E-Conomy SEA 2023.”
- Teo, T. (2011). Factors Influencing Teachers’ Intention to Use Technology: Model Development and Test. Computers & Education, 57(4), 2432–2440.
- Thong, J. Y. L., Hong, S. J., & Tam, K. Y. (2006). The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9), 799–810.
- Venkatakrishnan, J., Alagiriswamy, R., & Parayitam, S. (2023). Web design and trust as moderators in the relationship between e-service quality, customer satisfaction and customer loyalty. TQM Journal. https://doi.org/10.1108/TQM-10-2022-0298
- Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273–315.
- Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View (Vol. 27). MIS Q.
- Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. (Vol. 36). MIS Q.
- Venkatesh, V., Thong, J. Y. L., & Xu, X. (2016). Unified theory of acceptance and use of technology: A synthesis and the road ahead. Journal of the Association for Information Systems, 17(5), 328–376. https://doi.org/10.17705/1jais.00428
- Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality. https://www.researchgate.net/publication/225083802
- Zhang, X., & Zhang, Y. (2021). The Role of Facilitating Conditions in User Adoption of E-commerce Platforms. Ournal of Business Research, 124, 438–447.
References
Ajzen, I. (1991). The theory of planned behavior. (Vol. 50).
Ajzen, I. (1993). Attitude theory and the attitude-behavior relation. In New Directions in Attitude Measurement (D. Krebs & P. Schmidt, Eds.; Walter de Gruyter).
AlQudah, M. A. (2020). Factors Affecting the Acceptance of E-learning by University Students in Jordan. Journal of Educational Computing Research, 58(8), 1450–1477.
Baker, K., & McNeill, L. S. (2023). A five-stage framework for sustainability certification for fashion brands: Can a standardised approach work in the fashion industry? International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2023.2277263
Bauer, H., Heinrich, D., & Albrecht, C.-M. (2009). All you need is love: Assessing consumers’ brand love. Paper Presented at the Proceedings of the American Marketing Association Summer Educators Conference.
Bendsen, S. B., Skinner, T. C., O’Reilly, S. L., Velasco, E. R., Heltberg, M. S., & Laursen, D. H. (2025). Exploring engagement patterns within a mobile health intervention for women at risk of gestational diabetes. Women’s Health, 1. https://doi.org/10.1177/17455057251327510
BPS. (2023). Profil Statistik Kesehatan 2023.
Chen, Y., Liu, Y., Wang, C., & Chen, K. (2019). Is hosting tourism events a sustainable way of destination branding: Evidences from Sanya, China. Cogent Social Sciences, 5(1). https://doi.org/10.1080/23311886.2019.1692456
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (Vol. 13). MIS Q.
Dickinger, A., & Kleijnen, M. (2008). Consumers’ Acceptance of Internet Banking: A Comparison of the TAM and UTAUT Models. He International Journal of Bank Marketing, 26(7), 411–430.
Elanchelian, P. A. (2022). Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia’s IKEA. International Journal of Tourism & Hospitality in Asia Pasific, 5(3), 76–91. https://doi.org/10.32535/ijthap.v5i3.1890
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. In European Business Review (Vol. 26, Issue 2, pp. 106–121). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-10-2013-0128
Harisandi, P., Hurriyati, R., & Dirgantari, P. D. (2023). Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce. International Journal of Multidisciplinary Approach Research and Science, 2(01), 83–98. https://doi.org/10.59653/ijmars.v2i01.357
Harisandi, P., & Purwanto. (2023). The Influence of Price Dimention and product Quality On Purchase Decision Mediated By E-Word Of Mouth In The Tiktok Application. IDEAS: Journal of Management and Technology, 2(2), 1–10. http://e-journal.president.ac.id/presunivojs/index.php/IDEAS
Harisandi, P., & Wiyarno. (2023). PENGARUH BELANJA ONLINE TERHADAP PERILAKU KONSUMTIF PENGGUNA APLIKASI ALFAGIFT-ALFAMART. MUKADIMAH Jurnal Pendidikan, Sejarah Dan Ilmu-Ilmu Sosial, 7(1), 173–179. https://doi.org/10.30743/mkd.v7i1.6712
Harisandi, P., Yahya, A., Risqiani, R., & Purwanto, P. (2023). Peran Harga dan Citra Merek dalam Mediasi Pengaruh E-Word to Mouth terhadap Keputusan Pembelian melalui Aplikasi TikTok. MUKADIMAH: Jurnal Pendidikan, Sejarah, Dan Ilmu-Ilmu Sosial, 7(2), 277–285. https://doi.org/10.30743/mkd.v7i2.7232
Hsu, C. L., Chen, Y. C., Yang, T. N., Lin, W. K., & Liu, Y. H. (2018). Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty. Information Technology and People, 31(3), 886–907. https://doi.org/10.1108/ITP-07-2017-0206
Hwang, Y., & Kim, D. J. (2007). Customer self-service systems: The effects of perceived Web qualit y wit h service contents on enjoyment, anxiety, and e- trust. Decision Support Systems, 43(3), 746–760.
Kang, J., & James, J. (2007). Revisiting the concept of brand loyalty: A congruity-based approach. . Journal of Brand Management, 14(5), 405–421.
Kim, J. (2015). Sustainability in social brand communities: influences on customer equity. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 25(3), 246–258. https://doi.org/10.1080/21639159.2015.1041783
Kleijnen, M., De Ruyter, K., & Wetzels, M. (2007). An assessment of value creation in mobile service delivery and its implications for e-business. Journal of Business Research, 60(1), 1–10.
Koufaris, M. (2002). Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research, 13(2), 205–223.
Liman, F. A., Yoedtadi, G., Promosi, S., Opaper, A., & Yoedtadi, M. G. (2022). Strategi Promosi Aplikasi Opaper Menggunakan Instagram. Kiwari, 2(1), 68–74.
Limayem, M., Hirt, S. G., & Cheung, C. M. (2007a). How Habit Limits the Predictive Power of Intention: The Case of Information Systems Continuance. MIS Quarterly, 31(4), 705–737.
Limayem, M., Hirt, S. G., & Cheung, C. M. (2007b). How habit limits the predictive power of intention: The case of information systems continuance. MIS Quarterly, 31(4), 705–737.
Lin, Y. L., Yen, M. F., & Yu, L. C. (2018). Grid-based crime prediction using geographical features. ISPRS International Journal of Geo-Information. https://www.mdpi.com/2220-9964/7/8/298
Liu, M., & Yan, J. (2022). The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.936033
Mboi N, Murty Surbakti I, Trihandini I, Elyazar I, Houston Smith K, & Bahjuri AP. (2018). On the road to universal health care in Indonesia 1990-2016: a systematic analysis for the Global Burden of Disease Study 2016. Lancet.
Moghaddasi, H. (2025). Healthy Women Advancing Health Culture and Advocating One Health: From Family to Global Society. https://www.researchgate.net/publication/389778113
Nikoloudakis, I. A., Vandelanotte, C., Rebar, A. L., Schoeppe, S., Alley, S., Duncan, M. J., & Short, C. E. (2018). Examining the Correlates of Online Health Information–Seeking Behavior Among Men Compared With Women. American Journal of Men’s Health, 12(5), 1358–1367. https://doi.org/10.1177/1557988316650625
Park, C., & Kim, Y. (2003). The Effect of Perceived Risk on the Relationship Between Consumer Trust and the Intention to Use E-commerce. Journal of Electronic Commerce Research, 4(3), 51–60.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
Pusparisa, Y. (2020). Indonesia Peringkat ke-3 Global Memanfaatkan Aplikasi Kesehatan. Databoks.
Saheb, T. (2020). An empirical investigation of the adoption of mobile health applications: integrating big data and social media services. Health and Technology, 10(5), 1063–1077. https://doi.org/10.1007/s12553-020-00422-9
Said, G. R. El. (2023). Factors Affecting mHealth Technology Adoption in Developing Countries: The Case of Egypt. Computers, 12(1). https://doi.org/10.3390/computers12010009
Shin, D. H. (2010). The effects of trust and satisfaction on loyalty: A two-country study of mobile services. Online Information Review, 34(4), 408–428.
Stefanny, N., Rahmiati, F., & Roni, M. (2022). THE ROLE OF BRAND IMAGE AND BRAND TRUSTIN MEDIATING THE INFLUENCE OF E-WOM ON PURCHASE DECISION (CASE OF VIDEO-ON-DEMAND NETFLIX). IDEAS: Journal of Management and Technology, 2(1), 12–21. http://e-journal.president.ac.id/presunivojs/index.php/IDEAS
Suki, N. M. (2013). The Influence of Price Value on the Adoption of Mobile Services. International Journal of Marketing Studies, 5(2), 61–68.
Sunjaya, A. P. (2019). Potensi, Aplikasi dan Perkembangan Digital Health di Indonesia. 69(4), 167–169.
Sunjaya AP, & Sunjaya AF. (2018). Glycated hemoglobin targets and glycemic control: Link with lipid, uric acid and kidney pro- file. Diab Metab Syndr, 12.
Sunjaya AP, Sunjaya AF, & Tan ST. (2017). The Use of BEREP4 im- munohistochemistry staining for detection of basal cell car- cinoma. J Skin Cancer.
Temasek. (2024). “E-Conomy SEA 2023.”
Teo, T. (2011). Factors Influencing Teachers’ Intention to Use Technology: Model Development and Test. Computers & Education, 57(4), 2432–2440.
Thong, J. Y. L., Hong, S. J., & Tam, K. Y. (2006). The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9), 799–810.
Venkatakrishnan, J., Alagiriswamy, R., & Parayitam, S. (2023). Web design and trust as moderators in the relationship between e-service quality, customer satisfaction and customer loyalty. TQM Journal. https://doi.org/10.1108/TQM-10-2022-0298
Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273–315.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View (Vol. 27). MIS Q.
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. (Vol. 36). MIS Q.
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2016). Unified theory of acceptance and use of technology: A synthesis and the road ahead. Journal of the Association for Information Systems, 17(5), 328–376. https://doi.org/10.17705/1jais.00428
Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality. https://www.researchgate.net/publication/225083802
Zhang, X., & Zhang, Y. (2021). The Role of Facilitating Conditions in User Adoption of E-commerce Platforms. Ournal of Business Research, 124, 438–447.