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Copyright (c) 2026 Herlina Toaha, Andi Adawiah, Amrial Amrial (Author)

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Business Sustainability in Culinary MSMEs: The Role of Digital Transformation, Financial Technology, and Financial Behavior
Corresponding Author(s) : Herlina Toaha
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 13 No. 3 (2026): December
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- Arner, D. W., Barberis, J., Buckley, R. P., NOS BARBERISt, J., & Buckley-, R. P. (2016). The Evolution of FinTech: A New Post-Crisis Paradigm. Georgetown Journal of International Law, 47(4), 1271–1320.
- Barberis, N., & Thaler, R. (2003). A survey of behavioral finance. Handbook of the Economics of Finance, 1(SUPPL. PART B), 1053–1128. https://doi.org/10.1016/S1574-0102(03)01027-6
- Budiyanto, A., Lubis, I., Pamungkas, I. B., & Maulana, A. E. (2025). Technology Acceptance Model, Trust, and Financial Behavior in Shaping Consumer Well-Being: Insights From Fintech Adoption in Urban Indonesia. Innovative Marketing, 21(2), 197–210. https://doi.org/10.21511/im.21(2).2025.16
- Cahyawati, N. E., Nantungga, K. H., & Tumewang, Y. K. (2023). The influence of financial technology & literacy on MSMEs sustainability with financial inclusion as a mediating variable. Journal of Contemporary Accounting, 5(2), 71–82. https://doi.org/10.20885/jca.vol5.iss2.art2
- Chen, J. (2024). Fintech: Digital Transformation of Financial Services and Financial Regulation. Highlights in Business, Economics and Management, 30, 38–45. https://doi.org/10.54097/512jkg86
- Denytasari, R., Khoiriawati, N., Management, S. F., & Rahmatullah, A. (2023). Enrichment: Journal of Management The Effect of Financial literacy and Attitudes on Financial management behavior through Community behavioral intentions. Enrichment: Journal of Management, 13(5).
- Desiyanti, R., Novita Sari, J., Fitria, R., Rahmawati, N., & Yunilma, Y. (2025). The Influence of Financial Literacy, Financial Knowledge, And Parental Income On Financial Management Behavior. Jurnal Manajemen Universitas Bung Hatta, 20(2), 355–373. https://doi.org/10.37301/jmubh.v20i2.27584
- Dewi, & Fitri. (2023). Kata kunci: teknologi keuangan, literasi keuangan, keberlanjutan usaha, kinerja UMKM. 16(2), 518–532.
- Dewi, M., Dharmawan Buchdadi, A., Mahfirah, T. F., & Wastuti, W. (2025). Financial Literacy as a Mediating Variable between Financial Behavior and Financial Inclusion: Evidence from Generation Z in Indonesia. International Journal on Advanced Science, Education, and Religion (IJoASER), 8(2), 336–354. https://ojs.staialfurqan.ac.id/IJoASER/
- Djaniar. (2025). Financial Literacy, Inclusion and Digital Financial Capability on Business Sustainability: Mediating Effects of Financial Personal and Behaviour with Financial Resilieance as a Moderator in Food and Beverage SMEs in Kupang City, East Nusa Tenggara. Journal of Information Systems Engineering and Management, 10(54s), 339–351. https://doi.org/10.52783/jisem.v10i54s.11066
- Dwivedi, Y. K., Wade, M. R., & Schneberger, S. L. (2012). Informations Systems Theory: Vol.2. Springer, 28(May), 461. https://doi.org/10.1007/978-1-4419-6108-2
- Eriyanti, S., Dai, R. M., & Fordian, D. (2025). The Influence of Financial Management Behavior On MSMES Sustainability of Tourist Attraction Services. Islamic Banking : Jurnal Pemikiran Dan Pengembangan Perbankan Syariah, 11(1), 119–132. https://doi.org/10.36908/isbank.v11i1.1530
- Farhani, I., & Chaniago, H. (2021). Faktor Penentu Transformasi Digital UMKM: Bukti dariIndonesia. Industrial Research Workshop and National Seminar, 1010–1015.
- Febrianti, D., & Prima, P. A. (2024). Pengaruh Literasi Keuangan, Financial Technology, dan Lingkungan Sosial Terhadap Perilaku Keuangan Mahasiswa di Kota Batam. Eco Buss, 6(3), 1194–1207. https://doi.org/10.32877/eb.v6i3.1089
- Ghozali, I., & Latan, H. (2017). Partial Least Squares : Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0, -2/E. https://api.semanticscholar.org/CorpusID:64677184
- Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2022). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
- Hamdani, M. L. (2025). Analisis Implikasi Financial Technology dan Manajemen Keuangan terhadap Profitabilitas UMKM di Surakarta. Jurnal Rumpun Manajemen Dan Ekonomi, 2(3), 595–604. https://doi.org/10.61722/jrme.v2i3.6121
- Haryono, S. (2016). Metode SEM Untuk Penelitian Manajemen dengan AMOS LISREL Smart PLS. Journal of Physics A: Mathematical and Theoretical, 450.
- jurnalita, aisyah. (2024). The Impact of Digital Transformation on MSME Competitiveness and Economic Growth. Journal of Business Management and Accounting, 13(29), 95–106. https://doi.org/10.7251/zrefis2429039c
- Kang, H. (2021). Sample size determination and power analysis using the G*Power software. Journal of Educational Evaluation for Health Professions, 18, 1–12. https://doi.org/10.3352/JEEHP.2021.18.17
- Khudori, M., & endarwati. (2024). Literasi keuangan, sikap keuangan, teknologi keuangan, dan gaya hidup terhadap perilaku keuangan mahasiswa. Jurnal Pendas, 09, 398–411.
- Kolefiyan, I., Karanganyar, U. M., Raya, J., Km, S.-T., Tasikmadu, K., Karanganyar, K., & Tengah, J. (2026). The impact of fintech on sustainability performance through financial inclusion: A case study of MSME actors in Indonesia using diffusion of innovation theory (DIT). Ijafibs, 13(4), 543–553. www.ijafibs.pelnus.ac.id
- Marczewska, M., & Weresa, M. A. (2023). The digital transformation of SMEs. In De Gruyter Handbook of SME Entrepreneurship. https://doi.org/10.1515/9783110747652-017
- Mergel, I., Edelmann, N., & Haug, N. (2019). Defining digital transformation: Results from expert interviews. Government Information Quarterly, 36(4), 101385. https://doi.org/10.1016/j.giq.2019.06.002
- Miranda, L. F., Saunila, M., Cruz-Cázares, C., & Ukko, J. (2024). Business digitalisation as a driver of environmental and economic sustainability in micro, small, and medium-sized enterprises. Sustainable Development, 32(6), 7036–7050. https://doi.org/10.1002/sd.3084
- Nurohman, Y. A., Kusuma, M., & Narulitasari, D. (2021). Fin-Tech, Financial Inclusion, and Sustainability: a Quantitative Approach of Muslims SMEs. International Journal of Islamic Business Ethics, 6(1), 54. https://doi.org/10.30659/ijibe.6.1.54-67
- Pertiwi, I., Puspa, G., Prasiani, N. K., & Sihwinarti, D. (2025). The Impact of Digital Transformation on the Business Sustainability of MSMEs in Denpasar City. Dinasti International Journal of Management Science, 6(4), 758–765. https://doi.org/10.38035/dijms.v6i4.4300
- Probohudono, A. N., Suhardjanto, D., Aligarh, F., Chayati, N., & Putra, A. A. (2025). Navigating MSMEs’ performance through innovation and digital IT capabilities in business strategy. Social Sciences and Humanities Open, 12(July), 101810. https://doi.org/10.1016/j.ssaho.2025.101810
- Purnomo, S., Nurmalitasari, N., & Nurchim, N. (2024). Digital transformation of MSMEs in Indonesia: A systematic literature review. Journal of Management and Digital Business, 4(2), 301–312. https://doi.org/10.53088/jmdb.v4i2.1121
- Rahayu, F. S., Risman, A., Firdaus, I., & Haningsih, L. (2023). The Behavioral Finance of MSME in Indonesia: Financial Literacy, Financial Technology (Fintech), and Financial Attitudes. International Journal of Digital Entrepreneurship and Business, 4(2), 95–107. https://doi.org/10.52238/ideb.v4i2.127
- Ricciardi, victor, & Simon, H. K. (2008). What Is Behavioral Finance? Handbook of Finance, 1–9. https://doi.org/10.1002/9780470404324.hof002009
- Sarstedt, M., Henseler, J., & Ringle, C. M. (2011). Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results. Advances in International Marketing, 22(June 2014), 195–218. https://doi.org/10.1108/S1474-7979(2011)0000022012
- Schueffel, P. (2016). Taming the beast: A scientific definition of fintech. Journal of Innovation Management, 4(4), 32–54. https://doi.org/10.24840/2183-0606_004.004_0004
- Segura, E., González-Zamar, M. D., López-Meneses, E., & Vázquez-Cano, E. (2020). Financial Technology: Review of trends, approaches and management. Mathematics, 8(6), 1–36. https://doi.org/10.3390/math8060951
- Sesa, P. V. S., Wonar, K., & Allolayuk, T. (2024). The Role of Financial Behavior in Mediating Financial Literacy, Financial Attitudes, Business Performance, and Business Sustainability in Jayapura City’s MSMEs. International Journal of Tourism and Hospitality in Asia Pasific, 7(2), 15–33. https://doi.org/10.32535/ijthap.v7i2.3138
- Setianingrum. et a. (2026). Fintech Adoption, Financial Literacy, and Msme Sustainability: Performance As Mediator. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 15(03), 292–303. https://doi.org/10.24843/eeb.2026.v15.i03.p03
- Shefrin, & Thaler. (1988). The Behavioral Life Cycle Hypothesis. Economic Inquiry Wiley Library.
- Sudiatmika, I. P. G. A., & Putra, I. M. A. W. (2024). Comparison of LSTM and GRU Models Performance in Forecasting Gold Prices: A Case Study Using Historical Data from Yahoo Finance. ARRUS Journal of Engineering and Technology, 4(1), 157–165. https://doi.org/10.35877/jetech2760
- Supramono, S., Damayanti, T. W., & Adhitya, D. (2025). Dynamic capabilities and financial behavior to accelerate MSME performance recovery and its impacts on business sustainability. Journal of Innovation and Entrepreneurship, 14(1). https://doi.org/10.1186/s13731-024-00456-7
- Syahwildan, M., & Damayanti, T. (2022). Fintech terhadap Kinerja Keuangan Perbankan Syariah di Indonesia. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 5(1), 438–443. https://doi.org/10.36778/jesya.v5i1.608
- Tangi, V. E., Pradnyani, N. L. P. S. P., & Suryantari, E. P. (2025). The Effect of Financial Technology, Financial Literacy, and Financial Inclusion on Business Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Badung Regency. International Journal of Pertapsi, 3(1), 23–32. https://doi.org/10.9744/ijp.3.1.23-32
- Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(March), 77–116. https://doi.org/10.4337/9781035334995.00014
- Thottoli, M. M., Islam, M. A., Yusof, M. F. bin, Hassan, M. S., & Hassan, M. A. (2023). Embracing Digital Transformation in Financial Services: From Past to Future. SAGE Open, 13(4), 1–20. https://doi.org/10.1177/21582440231214590
- Widagdo, B., & Sa’diyah, C. (2023). Business sustainability: Functions of financial behavior, technology, and knowledge. Problems and Perspectives in Management, 21(1), 120–130. https://doi.org/10.21511/ppm.21(1).2023.11
- Tu, W., He, J. Homogeneous business and digital transformation. Int J Data Sci Anal 20, 4889–4900 (2025). https://doi.org/10.1007/s41060-025-00759-2
References
Arner, D. W., Barberis, J., Buckley, R. P., NOS BARBERISt, J., & Buckley-, R. P. (2016). The Evolution of FinTech: A New Post-Crisis Paradigm. Georgetown Journal of International Law, 47(4), 1271–1320.
Barberis, N., & Thaler, R. (2003). A survey of behavioral finance. Handbook of the Economics of Finance, 1(SUPPL. PART B), 1053–1128. https://doi.org/10.1016/S1574-0102(03)01027-6
Budiyanto, A., Lubis, I., Pamungkas, I. B., & Maulana, A. E. (2025). Technology Acceptance Model, Trust, and Financial Behavior in Shaping Consumer Well-Being: Insights From Fintech Adoption in Urban Indonesia. Innovative Marketing, 21(2), 197–210. https://doi.org/10.21511/im.21(2).2025.16
Cahyawati, N. E., Nantungga, K. H., & Tumewang, Y. K. (2023). The influence of financial technology & literacy on MSMEs sustainability with financial inclusion as a mediating variable. Journal of Contemporary Accounting, 5(2), 71–82. https://doi.org/10.20885/jca.vol5.iss2.art2
Chen, J. (2024). Fintech: Digital Transformation of Financial Services and Financial Regulation. Highlights in Business, Economics and Management, 30, 38–45. https://doi.org/10.54097/512jkg86
Denytasari, R., Khoiriawati, N., Management, S. F., & Rahmatullah, A. (2023). Enrichment: Journal of Management The Effect of Financial literacy and Attitudes on Financial management behavior through Community behavioral intentions. Enrichment: Journal of Management, 13(5).
Desiyanti, R., Novita Sari, J., Fitria, R., Rahmawati, N., & Yunilma, Y. (2025). The Influence of Financial Literacy, Financial Knowledge, And Parental Income On Financial Management Behavior. Jurnal Manajemen Universitas Bung Hatta, 20(2), 355–373. https://doi.org/10.37301/jmubh.v20i2.27584
Dewi, & Fitri. (2023). Kata kunci: teknologi keuangan, literasi keuangan, keberlanjutan usaha, kinerja UMKM. 16(2), 518–532.
Dewi, M., Dharmawan Buchdadi, A., Mahfirah, T. F., & Wastuti, W. (2025). Financial Literacy as a Mediating Variable between Financial Behavior and Financial Inclusion: Evidence from Generation Z in Indonesia. International Journal on Advanced Science, Education, and Religion (IJoASER), 8(2), 336–354. https://ojs.staialfurqan.ac.id/IJoASER/
Djaniar. (2025). Financial Literacy, Inclusion and Digital Financial Capability on Business Sustainability: Mediating Effects of Financial Personal and Behaviour with Financial Resilieance as a Moderator in Food and Beverage SMEs in Kupang City, East Nusa Tenggara. Journal of Information Systems Engineering and Management, 10(54s), 339–351. https://doi.org/10.52783/jisem.v10i54s.11066
Dwivedi, Y. K., Wade, M. R., & Schneberger, S. L. (2012). Informations Systems Theory: Vol.2. Springer, 28(May), 461. https://doi.org/10.1007/978-1-4419-6108-2
Eriyanti, S., Dai, R. M., & Fordian, D. (2025). The Influence of Financial Management Behavior On MSMES Sustainability of Tourist Attraction Services. Islamic Banking : Jurnal Pemikiran Dan Pengembangan Perbankan Syariah, 11(1), 119–132. https://doi.org/10.36908/isbank.v11i1.1530
Farhani, I., & Chaniago, H. (2021). Faktor Penentu Transformasi Digital UMKM: Bukti dariIndonesia. Industrial Research Workshop and National Seminar, 1010–1015.
Febrianti, D., & Prima, P. A. (2024). Pengaruh Literasi Keuangan, Financial Technology, dan Lingkungan Sosial Terhadap Perilaku Keuangan Mahasiswa di Kota Batam. Eco Buss, 6(3), 1194–1207. https://doi.org/10.32877/eb.v6i3.1089
Ghozali, I., & Latan, H. (2017). Partial Least Squares : Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0, -2/E. https://api.semanticscholar.org/CorpusID:64677184
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2022). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hamdani, M. L. (2025). Analisis Implikasi Financial Technology dan Manajemen Keuangan terhadap Profitabilitas UMKM di Surakarta. Jurnal Rumpun Manajemen Dan Ekonomi, 2(3), 595–604. https://doi.org/10.61722/jrme.v2i3.6121
Haryono, S. (2016). Metode SEM Untuk Penelitian Manajemen dengan AMOS LISREL Smart PLS. Journal of Physics A: Mathematical and Theoretical, 450.
jurnalita, aisyah. (2024). The Impact of Digital Transformation on MSME Competitiveness and Economic Growth. Journal of Business Management and Accounting, 13(29), 95–106. https://doi.org/10.7251/zrefis2429039c
Kang, H. (2021). Sample size determination and power analysis using the G*Power software. Journal of Educational Evaluation for Health Professions, 18, 1–12. https://doi.org/10.3352/JEEHP.2021.18.17
Khudori, M., & endarwati. (2024). Literasi keuangan, sikap keuangan, teknologi keuangan, dan gaya hidup terhadap perilaku keuangan mahasiswa. Jurnal Pendas, 09, 398–411.
Kolefiyan, I., Karanganyar, U. M., Raya, J., Km, S.-T., Tasikmadu, K., Karanganyar, K., & Tengah, J. (2026). The impact of fintech on sustainability performance through financial inclusion: A case study of MSME actors in Indonesia using diffusion of innovation theory (DIT). Ijafibs, 13(4), 543–553. www.ijafibs.pelnus.ac.id
Marczewska, M., & Weresa, M. A. (2023). The digital transformation of SMEs. In De Gruyter Handbook of SME Entrepreneurship. https://doi.org/10.1515/9783110747652-017
Mergel, I., Edelmann, N., & Haug, N. (2019). Defining digital transformation: Results from expert interviews. Government Information Quarterly, 36(4), 101385. https://doi.org/10.1016/j.giq.2019.06.002
Miranda, L. F., Saunila, M., Cruz-Cázares, C., & Ukko, J. (2024). Business digitalisation as a driver of environmental and economic sustainability in micro, small, and medium-sized enterprises. Sustainable Development, 32(6), 7036–7050. https://doi.org/10.1002/sd.3084
Nurohman, Y. A., Kusuma, M., & Narulitasari, D. (2021). Fin-Tech, Financial Inclusion, and Sustainability: a Quantitative Approach of Muslims SMEs. International Journal of Islamic Business Ethics, 6(1), 54. https://doi.org/10.30659/ijibe.6.1.54-67
Pertiwi, I., Puspa, G., Prasiani, N. K., & Sihwinarti, D. (2025). The Impact of Digital Transformation on the Business Sustainability of MSMEs in Denpasar City. Dinasti International Journal of Management Science, 6(4), 758–765. https://doi.org/10.38035/dijms.v6i4.4300
Probohudono, A. N., Suhardjanto, D., Aligarh, F., Chayati, N., & Putra, A. A. (2025). Navigating MSMEs’ performance through innovation and digital IT capabilities in business strategy. Social Sciences and Humanities Open, 12(July), 101810. https://doi.org/10.1016/j.ssaho.2025.101810
Purnomo, S., Nurmalitasari, N., & Nurchim, N. (2024). Digital transformation of MSMEs in Indonesia: A systematic literature review. Journal of Management and Digital Business, 4(2), 301–312. https://doi.org/10.53088/jmdb.v4i2.1121
Rahayu, F. S., Risman, A., Firdaus, I., & Haningsih, L. (2023). The Behavioral Finance of MSME in Indonesia: Financial Literacy, Financial Technology (Fintech), and Financial Attitudes. International Journal of Digital Entrepreneurship and Business, 4(2), 95–107. https://doi.org/10.52238/ideb.v4i2.127
Ricciardi, victor, & Simon, H. K. (2008). What Is Behavioral Finance? Handbook of Finance, 1–9. https://doi.org/10.1002/9780470404324.hof002009
Sarstedt, M., Henseler, J., & Ringle, C. M. (2011). Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results. Advances in International Marketing, 22(June 2014), 195–218. https://doi.org/10.1108/S1474-7979(2011)0000022012
Schueffel, P. (2016). Taming the beast: A scientific definition of fintech. Journal of Innovation Management, 4(4), 32–54. https://doi.org/10.24840/2183-0606_004.004_0004
Segura, E., González-Zamar, M. D., López-Meneses, E., & Vázquez-Cano, E. (2020). Financial Technology: Review of trends, approaches and management. Mathematics, 8(6), 1–36. https://doi.org/10.3390/math8060951
Sesa, P. V. S., Wonar, K., & Allolayuk, T. (2024). The Role of Financial Behavior in Mediating Financial Literacy, Financial Attitudes, Business Performance, and Business Sustainability in Jayapura City’s MSMEs. International Journal of Tourism and Hospitality in Asia Pasific, 7(2), 15–33. https://doi.org/10.32535/ijthap.v7i2.3138
Setianingrum. et a. (2026). Fintech Adoption, Financial Literacy, and Msme Sustainability: Performance As Mediator. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 15(03), 292–303. https://doi.org/10.24843/eeb.2026.v15.i03.p03
Shefrin, & Thaler. (1988). The Behavioral Life Cycle Hypothesis. Economic Inquiry Wiley Library.
Sudiatmika, I. P. G. A., & Putra, I. M. A. W. (2024). Comparison of LSTM and GRU Models Performance in Forecasting Gold Prices: A Case Study Using Historical Data from Yahoo Finance. ARRUS Journal of Engineering and Technology, 4(1), 157–165. https://doi.org/10.35877/jetech2760
Supramono, S., Damayanti, T. W., & Adhitya, D. (2025). Dynamic capabilities and financial behavior to accelerate MSME performance recovery and its impacts on business sustainability. Journal of Innovation and Entrepreneurship, 14(1). https://doi.org/10.1186/s13731-024-00456-7
Syahwildan, M., & Damayanti, T. (2022). Fintech terhadap Kinerja Keuangan Perbankan Syariah di Indonesia. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 5(1), 438–443. https://doi.org/10.36778/jesya.v5i1.608
Tangi, V. E., Pradnyani, N. L. P. S. P., & Suryantari, E. P. (2025). The Effect of Financial Technology, Financial Literacy, and Financial Inclusion on Business Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Badung Regency. International Journal of Pertapsi, 3(1), 23–32. https://doi.org/10.9744/ijp.3.1.23-32
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(March), 77–116. https://doi.org/10.4337/9781035334995.00014
Thottoli, M. M., Islam, M. A., Yusof, M. F. bin, Hassan, M. S., & Hassan, M. A. (2023). Embracing Digital Transformation in Financial Services: From Past to Future. SAGE Open, 13(4), 1–20. https://doi.org/10.1177/21582440231214590
Widagdo, B., & Sa’diyah, C. (2023). Business sustainability: Functions of financial behavior, technology, and knowledge. Problems and Perspectives in Management, 21(1), 120–130. https://doi.org/10.21511/ppm.21(1).2023.11
Tu, W., He, J. Homogeneous business and digital transformation. Int J Data Sci Anal 20, 4889–4900 (2025). https://doi.org/10.1007/s41060-025-00759-2