Date Log
Submitted
26 August 2024
Accepted
26 December 2024
Published
31 December 2024
Copyright (c) 2024 Irma Yunita, E. Egriana Handayani, Iim Rusdianah (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Constructing Environmental Awareness from the Purchasing Interest among Gen Z: Series of Mediation and Moderation Analysis
Corresponding Author(s) : Irma Yunita
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 11 No. 2 (2024): December
Abstract
Consumer behavior, fundamental in the Interest of buying green products, should be based on the understanding of a healthy lifestyle, yet deficit on practice. This quantitative study investigates the elusive influence of green products, environmental knowledge, and healthy lifestyle on purchasing interests and to what extent the implications of physical activity moderate it. This research collected responses from 350 Gen. Z for the measurement analysis in the PLS-SEM. The findings indicate that green products, health awareness, environmental knowledge, and a healthy lifestyle are related to Interest in buying green products. The moderating role of physical activity only supports environmental knowledge. Thus, a healthy lifestyle implies the critical need for continuous socialization of green products and, consequently, public health.
Keywords
Healthy Lifestyle
Environmental Knowledge
Physical Activity
Purchase Interest
Green Product
Yunita, I., Handayani, E. E., & Rusdianah, I. (2024). Constructing Environmental Awareness from the Purchasing Interest among Gen Z: Series of Mediation and Moderation Analysis. Jurnal Minds: Manajemen Ide Dan Inspirasi, 11(2), 357–372. https://doi.org/10.24252/minds.v11i2.50977
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References
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Fernando garcia pascual,Ignacio Ballester Esteve, F. C. (2023). Influence of Sports Participation on the Behaviors of Customers of Sports Services : Linear and Qualitative Comparative. Healthcare.
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Iqbal, A. I., Iqbal, M. S., Athar, A., & Khan, S. A. (2023). Impact of Green Marketing on Consumer Purchase Intention: The Moderating Role of Environmental Knowledge. Journal of Social & Organizational Matters, 2(2), 43–58. https://doi.org/10.56976/jsom.v2i2.25
Irma Yunita, S. (2022). Influence Of Lifestyle, Product Quality And Brand Image On Purchase Decisions With Health Awareness As Moderating Variables(Case Study Of Healthy Food Products Quaker Oat). Enrichment: Journal of Management, 12(3), 2439–2447. https://enrichment.iocspublisher.org/index.php/enrichment/article/view/607/526
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Kim, D. H., & Jeong, Y. (2024). Examining the moderating effect of perceived risk from particulate matter on outdoor sports participants: a theory of planned behavior perspective. Frontiers in Public Health, 12(January), 1–11. https://doi.org/10.3389/fpubh.2024.1340502
Krissanya, N. (2023). Exploring the role of green brand positioning in determining green product purchase intention. International Journal of Applied Economics, Finance and Accounting, 15(2), 88–95. https://doi.org/10.33094/ijaefa.v15i2.838
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References
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Dea Khoirunnisa, & Albari, A. (2023). The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable. International Journal of Research in Business and Social Science (2147- 4478), 12(1), 80–89. https://doi.org/10.20525/ijrbs.v12i1.2256
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Farhud, D. D. (2015). Impact of Lifestyle on Health. Iran J Public Health, 44(11), 1442–1444.
Fernando garcia pascual,Ignacio Ballester Esteve, F. C. (2023). Influence of Sports Participation on the Behaviors of Customers of Sports Services : Linear and Qualitative Comparative. Healthcare.
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Huang, Y., Yang, X., & Chen, Q. (2022). The Negative Effects of Long Time Physical Activity Calorie Equivalent Labeling on Purchase Intention for Unhealthy Food. International Journal of Environmental Research and Public Health, 19(6). https://doi.org/10.3390/ijerph19063463
Iqbal, A. I., Iqbal, M. S., Athar, A., & Khan, S. A. (2023). Impact of Green Marketing on Consumer Purchase Intention: The Moderating Role of Environmental Knowledge. Journal of Social & Organizational Matters, 2(2), 43–58. https://doi.org/10.56976/jsom.v2i2.25
Irma Yunita, S. (2022). Influence Of Lifestyle, Product Quality And Brand Image On Purchase Decisions With Health Awareness As Moderating Variables(Case Study Of Healthy Food Products Quaker Oat). Enrichment: Journal of Management, 12(3), 2439–2447. https://enrichment.iocspublisher.org/index.php/enrichment/article/view/607/526
Irnawati, D. (2023). Analisis Pengaruh Kelengkapan Produk dan Gaya Hidup terhadap Keputusan Pembelian pada Pelanggan KDS Bojonegoro. INNOVATIVE: Journal Of Social Science Research, 3(5), 8677–8685.
Kara, M., Rusanti, E., & Sofyan, A. S. (2023). Consumer Choice Behavior in Partnership Systems (Teseng): Qualitative Analysis of Theory of Planned Behavior. Jurnal Minds: Manajemen Ide Dan Inspirasi, 10(1), 133–154. https://doi.org/10.24252/minds.v10i1.36014
Karolina Fabiola, L. M. (2020). The Influence of Green Skepticism , Environmental Knowledge and Environmental Concern on Generation Z ’ s Green Purchase Intentions in Indonesia Literature Review Green Purchase Intention. Malaysian Journal of Social Sciences and Humanities, 5(8), 96–105.
Kim, D. H., & Jeong, Y. (2024). Examining the moderating effect of perceived risk from particulate matter on outdoor sports participants: a theory of planned behavior perspective. Frontiers in Public Health, 12(January), 1–11. https://doi.org/10.3389/fpubh.2024.1340502
Krissanya, N. (2023). Exploring the role of green brand positioning in determining green product purchase intention. International Journal of Applied Economics, Finance and Accounting, 15(2), 88–95. https://doi.org/10.33094/ijaefa.v15i2.838
Kristiyanto, A. (2023). Pedadogi olahraga 4.0 (Pertama). CV SARNU UNTUNG.
Lestari, E. R., Kirana Putri, H., Anindita, C., & Bernadhetta, M. (2020). The Effect of Green Product (Enviromental Friendly Drink), Green Advertising, and Environmental Concern to Green Trust and Implications on Purchase Intention. Jurnal Teknologi Pertanian, 21(1), 1–10.
Lin, S., Bun, M., Gaboardi, M., Kolaczyk, E. D., & Smith, A. (2024). Differentially private confidence intervals for proportions under stratified random sampling. Electronic Journal of Statistics, 18(1), 1455–1494. https://doi.org/10.1214/24-EJS2234
Linder, N., Giusti, M., Samuelsson, K., & Barthel, S. (2022). Pro-environmental habits: An underexplored research agenda in sustainability science. Ambio, 51(3), 546–556. https://doi.org/10.1007/s13280-021-01619-6
Lukacs, R., Szeberenyi, A., & Papp-Vary, A. (2023). Attitudes Towards Environmentally Conscious Lifestyle Among University Students in Budapest - in Light of Their Purchasing Decisions and Waste Management. Engineering for Rural Development, 22, 233–241. https://doi.org/10.22616/ERDev.2023.22.TF047
Lvova, А. К. (2022). Aspects of students ’ physical education at higher education establishments in terms of healthy life style formation. Russian Journal of Physical Education and Sport, 17(4), 119–123. https://doi.org/10.14526/2070-4798-2022-17-4-141-146
Mahmud Solihin, P., & Ratmono, D. D. (2021). Analisis SEM-PLS dengan WarpPLS 7.0 untuk Hubungan Non Linier dalam Penelitian Sosial dan Bisnis. Penerbit ANDI.
Marchi, E. De, Scappaticci, G., Banterle, A., & Alamprese, C. (2024). What is the role of environmental sustainability knowledge in food choices ? A case study on egg consumers in Italy. Journal of Cleaner Production, 441(May 2023), 141038. https://doi.org/10.1016/j.jclepro.2024.141038
Melnyk, I., & Podorozhnyi, V. (2023). Factors of environmental awareness formation in students. Personality and Environmental Issues, 3(1), 5–9. https://doi.org/10.31652/2786-6033-2023-1(3)-5-9
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Movahedi, M., Khamseh, F., Ebadi, A., & Z, H. A. (2019). The Impact of Healthy Lifestyle Multimedia Education on Elderly Life Promotion نادنملاس یگدنز کبس ءاقترا رب ملاس یگدنز کبس یا هناسر دنچ شزومآ ریثات. Journal of Gerontology, 4(1). https://doi.org/10.29252/joge.4.1.45
Nia Resti Dianti, E. L. P. (2021). Green Product dan Keputusan Pembelian Konsumen Muda. Jurnal Samudera Ekonomi Dan Bisnis, 12(1). https://doi.org/10.33059/jseb.v12i1.2301
O’Neill, C., McCarthy, M. B., O’Reilly, S., & Alfnes, F. (2023). Food interests, preferences and behaviours: a profile of the sustainable food consumer. British Food Journal, 125(13), 352–374. https://doi.org/10.1108/BFJ-09-2022-0762
Pontes, S., Naranjo-zolotov, M., & Painho, M. (2024). From intention to action : How environmental setback perception mediates green purchase behaviour. Journal of Cleaner Production, 470(July), 143285. https://doi.org/10.1016/j.jclepro.2024.143285
Pratomo, L. A., Rahayu, F., Siregar, R., & Hartini, D. (2023). The Role Of Social Media Influencers In Increasing Tourists ’ Visit Intention In Indonesian Marine National Park. Jurnal Minds Manajemen Ide Dan Inspirasi, 10(2), 357–380. https://doi.org/10.24252/minds.v10i2.41201
Rahmawati, R., & Primanto, A. B. (2021). Exploring the Determinant Factors of Impulsive Buying Behavior during the COVID-19 Pandemic among Indonesian Consumers. Jurnal Minds: Manajemen Ide Dan Inspirasi, 8(2), 303. https://doi.org/10.24252/minds.v8i2.23560
Ribeiro, M. A., Seyfi, S., Elhoushy, S., Woosnam, K. M., & Patwardhan, V. (2023). Determinants of generation Z pro-environmental travel behaviour: the moderating role of green consumption values. Journal of Sustainable Tourism, 0(0), 1–21. https://doi.org/10.1080/09669582.2023.2230389
Sawicka, J. (2022). The Effect of CSR Environmental Initiatives on Purchase Decisions — A Cross-Regional Study in Poland and Ukraine. Journal Sustainability.
Setiyarini, & Yuni, E. (2023). Pengaruh Green Brand Positioning, Green Brand Knowledge Dan Attitude Toward Green Brand Terhadap Green Product Purchase Intention Pada Produk Ramah Lingkungan Unilever Indonesia. Digital Repository Unila. http://digilib.unila.ac.id/id/eprint/64476
Shah, S. M. M., Ahmed, U., Ismail, A. I., & Mozammel, S. (2021). Going intellectually green: Exploring the nexus between green intellectual capital, environmental responsibility, and environmental concern towards environmental performance. Sustainability (Switzerland), 13(11). https://doi.org/10.3390/su13116257
Sokolova, O., Goncharova, N., Lapina, V., & Goncharov, A. (2021). Physical activity as a component of a healthy lifestyle. E3S Web of Conferences, 291, 0–5. https://doi.org/10.1051/e3sconf/202129106011
Solekah, N. A., Ratnasari, K., & Hirmawan, A. P. (2023). Prediction of Green Purchase Intention for Electric Vehicles: A Theory of Planned Behavior Approach. Jurnal Minds: Manajemen Ide Dan Inspirasi, 10(2), 297–320. https://doi.org/10.24252/minds.v10i2.40772
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Sumi, R. S., & Kabir, G. (2018). Factors Affecting the Buying Intention of Organic Tea Consumers of Bangladesh. Journal of Open Innovation: Technology, Market, and Complexity, 4(3), 24. https://doi.org/10.3390/joitmc4030024
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Vynckier, P., Kotseva, K., Gevaert, S., De Bacquer, D., & De Smedt, D. (2022). Gender differences in cardiovascular risk factor awareness. Results from the the Esc Eorp Euroaspire V registry. European Journal of Preventive Cardiology, 29(Supplement_1), 11125. https://doi.org/10.1093/eurjpc/zwac056.285
Wawer, M., Grzesiuk, K., & Jegorow, D. (2022). Smart Mobility in a Smart City in the Context of Generation Z Sustainability, Use of ICT, and Participation. Energies, 15(13), 1–30. https://doi.org/10.3390/en15134651
Wulandari, N. L., Sugianingrat, I. A., & Karwini, K. (2018). Effect of Environmental Knowledge and Environmental Attitude To Intention Purchase on Green Product ( Study on Consumers in Denpasar City ). Prosiding Seminar Nasional Hasil Penelitian-Denpasar, September, 127–140.
Xiao, X., Yu, Y., He, Q., Xu, D., Qi, Y., Ma, L., & Deng, X. (2022). Does Regular Physical Activity Improve Personal Income ? Empirical Evidence from China. Journal Nutrients, 1–14.
Yang, J., Casey, A., Cale, L., Casey, A., & Cale, L. (2024). The Influence of Healthy Lifestyle Technologies on Young People ’ s Physical Activity Participation and Health Learning : A Systematic Review The Influence of Healthy Lifestyle Technologies on Young. Quest, 76(1), 72–92. https://doi.org/10.1080/00336297.2023.2218038
Yaya, S., Bishwajit, G., Ekholuenetale, M., & Shah, V. (2017). Awareness and utilization of community clinic services among women in rural areas in Bangladesh: A cross-sectional study. PLoS ONE, 12(10), 1–10. https://doi.org/10.1371/journal.pone.0187303
Zeng, Z., Zhong, W., & Naz, S. (2023). Can Environmental Knowledge and Risk Perception Make a Difference ? The Role of Environmental Concern and Pro-Environmental Behavior in Fostering Sustainable Consumption Behavior. Journal Sustainability.
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Movahedi, M., Khamseh, F., Ebadi, A., & Z, H. A. (2019). The Impact of Healthy Lifestyle Multimedia Education on Elderly Life Promotion نادنملاس یگدنز کبس ءاقترا رب ملاس یگدنز کبس یا هناسر دنچ شزومآ ریثات. Journal of Gerontology, 4(1). https://doi.org/10.29252/joge.4.1.45
Nia Resti Dianti, E. L. P. (2021). Green Product dan Keputusan Pembelian Konsumen Muda. Jurnal Samudera Ekonomi Dan Bisnis, 12(1). https://doi.org/10.33059/jseb.v12i1.2301
O’Neill, C., McCarthy, M. B., O’Reilly, S., & Alfnes, F. (2023). Food interests, preferences and behaviours: a profile of the sustainable food consumer. British Food Journal, 125(13), 352–374. https://doi.org/10.1108/BFJ-09-2022-0762
Pontes, S., Naranjo-zolotov, M., & Painho, M. (2024). From intention to action : How environmental setback perception mediates green purchase behaviour. Journal of Cleaner Production, 470(July), 143285. https://doi.org/10.1016/j.jclepro.2024.143285
Pratomo, L. A., Rahayu, F., Siregar, R., & Hartini, D. (2023). The Role Of Social Media Influencers In Increasing Tourists ’ Visit Intention In Indonesian Marine National Park. Jurnal Minds Manajemen Ide Dan Inspirasi, 10(2), 357–380. https://doi.org/10.24252/minds.v10i2.41201
Rahmawati, R., & Primanto, A. B. (2021). Exploring the Determinant Factors of Impulsive Buying Behavior during the COVID-19 Pandemic among Indonesian Consumers. Jurnal Minds: Manajemen Ide Dan Inspirasi, 8(2), 303. https://doi.org/10.24252/minds.v8i2.23560
Ribeiro, M. A., Seyfi, S., Elhoushy, S., Woosnam, K. M., & Patwardhan, V. (2023). Determinants of generation Z pro-environmental travel behaviour: the moderating role of green consumption values. Journal of Sustainable Tourism, 0(0), 1–21. https://doi.org/10.1080/09669582.2023.2230389
Sawicka, J. (2022). The Effect of CSR Environmental Initiatives on Purchase Decisions — A Cross-Regional Study in Poland and Ukraine. Journal Sustainability.
Setiyarini, & Yuni, E. (2023). Pengaruh Green Brand Positioning, Green Brand Knowledge Dan Attitude Toward Green Brand Terhadap Green Product Purchase Intention Pada Produk Ramah Lingkungan Unilever Indonesia. Digital Repository Unila. http://digilib.unila.ac.id/id/eprint/64476
Shah, S. M. M., Ahmed, U., Ismail, A. I., & Mozammel, S. (2021). Going intellectually green: Exploring the nexus between green intellectual capital, environmental responsibility, and environmental concern towards environmental performance. Sustainability (Switzerland), 13(11). https://doi.org/10.3390/su13116257
Sokolova, O., Goncharova, N., Lapina, V., & Goncharov, A. (2021). Physical activity as a component of a healthy lifestyle. E3S Web of Conferences, 291, 0–5. https://doi.org/10.1051/e3sconf/202129106011
Solekah, N. A., Ratnasari, K., & Hirmawan, A. P. (2023). Prediction of Green Purchase Intention for Electric Vehicles: A Theory of Planned Behavior Approach. Jurnal Minds: Manajemen Ide Dan Inspirasi, 10(2), 297–320. https://doi.org/10.24252/minds.v10i2.40772
Soomro, Y. A. (2020). Syed Asad Hussain, Mirza Amin Ul Haq, Yasir Ali Soomro,. Marketing and Management of Innovations, 6718(4), 144–153.
Sumi, R. S., & Kabir, G. (2018). Factors Affecting the Buying Intention of Organic Tea Consumers of Bangladesh. Journal of Open Innovation: Technology, Market, and Complexity, 4(3), 24. https://doi.org/10.3390/joitmc4030024
Tias Asih. (2022). Menjaga Kesehatan Manusia dari Dalam Tubuh (V. P. Media (ed.)).
Vynckier, P., Kotseva, K., Gevaert, S., De Bacquer, D., & De Smedt, D. (2022). Gender differences in cardiovascular risk factor awareness. Results from the the Esc Eorp Euroaspire V registry. European Journal of Preventive Cardiology, 29(Supplement_1), 11125. https://doi.org/10.1093/eurjpc/zwac056.285
Wawer, M., Grzesiuk, K., & Jegorow, D. (2022). Smart Mobility in a Smart City in the Context of Generation Z Sustainability, Use of ICT, and Participation. Energies, 15(13), 1–30. https://doi.org/10.3390/en15134651
Wulandari, N. L., Sugianingrat, I. A., & Karwini, K. (2018). Effect of Environmental Knowledge and Environmental Attitude To Intention Purchase on Green Product ( Study on Consumers in Denpasar City ). Prosiding Seminar Nasional Hasil Penelitian-Denpasar, September, 127–140.
Xiao, X., Yu, Y., He, Q., Xu, D., Qi, Y., Ma, L., & Deng, X. (2022). Does Regular Physical Activity Improve Personal Income ? Empirical Evidence from China. Journal Nutrients, 1–14.
Yang, J., Casey, A., Cale, L., Casey, A., & Cale, L. (2024). The Influence of Healthy Lifestyle Technologies on Young People ’ s Physical Activity Participation and Health Learning : A Systematic Review The Influence of Healthy Lifestyle Technologies on Young. Quest, 76(1), 72–92. https://doi.org/10.1080/00336297.2023.2218038
Yaya, S., Bishwajit, G., Ekholuenetale, M., & Shah, V. (2017). Awareness and utilization of community clinic services among women in rural areas in Bangladesh: A cross-sectional study. PLoS ONE, 12(10), 1–10. https://doi.org/10.1371/journal.pone.0187303
Zeng, Z., Zhong, W., & Naz, S. (2023). Can Environmental Knowledge and Risk Perception Make a Difference ? The Role of Environmental Concern and Pro-Environmental Behavior in Fostering Sustainable Consumption Behavior. Journal Sustainability.