Date Log
Submitted
7 October 2024
Accepted
28 December 2024
Published
31 December 2024
Copyright (c) 2024 Nono Arief Rachman, Ervi Javier, Dedeh Jubaedah, M. Akmal Rizki (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Advancing the Competitive Advantage of National Park: Some Actionable Insights for Tourism Management
Corresponding Author(s) : Nono Arief Rachman
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 11 No. 2 (2024): December
Abstract
Tourism, especially in Ujung Kulon National Park, holds great potential as a leading tourist destination; however, it is hindered by inadequate infrastructure and suboptimal marketing strategies, as well as a decline in tourist confidence due to the tsunami event in 2018. The purpose of this quantitative research is to analyze the influence of Good Corporate Governance (GCG), facilities, digital marketing, and trust on the competitive advantage of tourism in Ujung Kulon. Hypothesis testing using SEM PLS with bootstrapping is employed to analyze the impact of these variables.The research results indicate that GCG does not have a significant effect on competitive advantage, while digital marketing and facilities have a positive impact. Trust, although important, does not moderate the relationship between GCG, digital marketing, or facilities with competitive advantage. This research suggests focusing on the development of infrastructure and digital marketing to enhance the competitiveness of the Ujung Kulon tourism destination.
Keywords
GCG
Digital Marketing
Facilities
Trust
Competitive Advantage
Ujung Kulon
National Park
Rachman, N. A., Susanti, E. N., Jubaedah, D., & Rizki, M. A. (2024). Advancing the Competitive Advantage of National Park: Some Actionable Insights for Tourism Management. Jurnal Minds: Manajemen Ide Dan Inspirasi, 11(2), 277–294. https://doi.org/10.24252/minds.v11i2.51693
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References
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Laosillapacharoen, K., & Karuhawanit, P. (2019). The mediating role of green supply chain management and the moderating role competitive intensity in the relationship between environmental orientation and corporate performance. International Journal of Supply Chain Management, 8 (4), 313–323.
Lara-Morales, O., & Clarke, A. (2024). Sustainable tourism value chain analysis as a tool to evaluate tourism’s contribution to the sustainable development goals and local Indigenous communities. Journal of Ecotourism, 23 (2), 129–147. https://doi.org/10.1080/14724049.2022.2147189
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Mulyungi, A., Atambo, W., Iravo, M., & Atikya, R. (2022). Managerial networking and competitive advantage: the moderating influence of competitive intensity. African Journal of Science, Technology and Social Sciences, 1 (1), 2022. https://doi.org/10.58506/ajstss.v1i1.93
Musa, C. I., Sahabuddin, R., Tawe, A., & Haeruddin, M. I. M. (2023). Effect of knowledge sharing and technological innovation capabilities on competitive advantage on MSME’s culinary sector. Economics and Finance Letters, 10 (4), 245–256. https://doi.org/10.18488/29.v10i4.3546
Ogutu, H., Adol, G. F. C., Bujdosó, Z., Andrea, B., Fekete-Farkas, M., & Dávid, L. D. (2023). Theoretical Nexus of Knowledge Management and Tourism Business Enterprise Competitiveness: An Integrated Overview. Sustainability (Switzerland), 15 (3). https://doi.org/10.3390/su15031948
Owiyo, V., Mulwa, J. M., & Thuo, J. K. (2023). Business Environmental Forces and Competitive Advantage: An Empirical Study of Meetings, Incentives, Conferences and Exhibitions Facilities in Kenya. African Journal of Empirical Research, 4 (2), 1345–1352. https://doi.org/10.51867/ajernet.4.2.135
Priyanto, P., Murwaningsari, E., & Augustine, Y. (2023). Impact Digital Business Strategy on Competitive Advantage in the Banking Sector. European Journal of Business and Management Research, 8 (2), 65–70. https://doi.org/10.24018/ejbmr.2023.8.2.1875
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Rachman, N. A., Syamsudin, D., & Mathla, U. (2018). ANALISIS PERSEPSI DAN KESIAPAN MASYARAKAT PANDEGLANG DALAM MENGHADAPI PELAKSANAAN KAWASAN EKONOMI KHUSUS ( KEK ) ZONA PARIWISATA TANJUNG LESUNG Jl . Raya Labuan KM . 23 Cikaliung , Saketi , Pandeglang – Banten 42273 Abstrak Menurut UU 39 / 2009 , pasal 1. Jurnal Sains Manajemen, 4 (1), 107–124.
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Rambe, P., & Khaola, P. (2023). Enhancing competitiveness through technology transfer and product quality: the mediation and moderation effects of location and asset value. Journal of Innovation and Entrepreneurship, 12 (1), 1–23. https://doi.org/10.1186/s13731-023-00284-1
Rismawati, A. (2022). Kajian Empiris Tata Kelola Perusahaan Strategis Dan Keunggulan Kompetitif.
Shahbandi, M. (2024). Unleashing Competitive Advantage through Digital Marketing: Expanding Customer Access and Social Platform Development. International Business & Economics Studies, 6 (2), p52. https://doi.org/10.22158/ibes.v6n2p52
Shehadeh, M., Almohtaseb, A., Aldehayyat, J., & Abu-AlSondos, I. A. (2023). Digital Transformation and Competitive Advantage in the Service Sector: A Moderated-Mediation Model. Sustainability (Switzerland), 15 (3). https://doi.org/10.3390/su15032077
Subagyo, S., Suhendra, E., & Ernestivita, G. (2023). Digital Transformation, Marketing, Business Size, Financial Literation on Smes’ Competitive Advantage. Trikonomika, 22 (2), 100–107. https://doi.org/10.23969/trikonomika.v22i2.4357
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