Issue

Vol. 12 No. 1 (2025): June

Date Log

Submitted
13 March 2025
Accepted
3 August 2025
Published
30 June 2025

Copyright (c) 2025 Verinita Verinita, Ika Barokah Suryaningsih, Heny Hendrayati, Suziana Suziana, Heru Aulia Azman (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Selective Dimensions of Memorable Tourism Experience and Their Influence on Revisit Intention

https://doi.org/10.24252/minds.v12i1.56070
Verinita Verinita
Universitas Andalas, Indonesia
Ika Barokah Suryaningsih
Universitas Jember, Indonesia
Heny Hendrayati
Universitas Andalas, Indonesia
Suziana Suziana
Universitas Pendidikan Indonesia, Indonesia
Heru Aulia Azman
Universitas Dharma Andalas, Indonesia

Corresponding Author(s) : Verinita Verinita

[email protected]

Jurnal Minds: Manajemen Ide dan Inspirasi, Vol. 12 No. 1 (2025): June

Abstract

This study explores the influence of Memorable Tourism Experience (MTE) dimensions on tourists’ revisit intention in West Sumatra. While MTE is widely acknowledged in tourism literature, limited studies have empirically disentangled which subdimensions—such as hedonism, novelty, local culture, refreshment, meaningfulness, involvement, and knowledge—are truly consequential in the regional tourism context. Employing an explanatory, cross-sectional design with a purposive sample of 143 respondents, data were analyzed using Partial Least Squares (PLS). The results reveal that only hedonism, local culture, and meaningfulness significantly affect revisit intention. Novelty, refreshment, involvement, and knowledge showed no measurable impact. These findings challenge assumptions that all MTE elements equally drive loyalty, highlighting a more selective emotional-cognitive mechanism in tourist behavior. Practically, local tourism authorities should prioritize emotionally resonant and culturally grounded experiences to strengthen destination appeal and policy alignment with national tourism development goals.

Keywords

Memorable Tourism Experience (MTE) Revisit Intention Tourist Behavior Experience Economy Cultural Tourism
Verinita, V., Suryaningsih, I. B., Hendrayati, H., Suziana, S., & Azman, H. A. (2025). Selective Dimensions of Memorable Tourism Experience and Their Influence on Revisit Intention. Jurnal Minds: Manajemen Ide Dan Inspirasi, 12(1), 395–406. https://doi.org/10.24252/minds.v12i1.56070
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Author Biographies

Verinita Verinita, Universitas Andalas
Management Department
Ika Barokah Suryaningsih, Universitas Jember

Management Department

Heny Hendrayati, Universitas Andalas

Management Department

Suziana Suziana, Universitas Pendidikan Indonesia

Management Department

Heru Aulia Azman, Universitas Dharma Andalas

Management Department

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