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Vol. 13 No. 2 (2026): September

Date Log

Submitted
8 July 2025
Accepted
12 August 2026
Published
12 August 2026

Copyright (c) 2026 Ridho De Vario, Maria Apsari Sugiat (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Influencer Attributes, Online Reviews, Consumer Attitude, and Purchase Intention for Erigo on Shopee

https://doi.org/10.24252/minds.v13i2.59225
Ridho De Vario
Telkom University, Indonesia
Maria Apsari Sugiat
Telkom University, Indonesia

Corresponding Author(s) : Maria Apsari Sugiat

[email protected]

Jurnal Minds: Manajemen Ide dan Inspirasi, Vol. 13 No. 2 (2026): September

Abstract

This study examines how celebrity influencer credibility, influencer attractiveness, and online customer reviews shape purchase intention toward Erigo products on Shopee through consumer attitude and subsequent brand responses. It contributes by integrating influencer-related and customer-generated information into a sequential framework linking consumer attitude, brand awareness, brand loyalty, eWOM, and purchase intention. Grounded in the Theory of Planned Behavior and brand equity perspective, the study applies a quantitative design using data from 386 Indonesian Shopee users familiar with Erigo and analyzes the model with PLS-SEM. The findings show that influencer credibility, attractiveness, and online reviews significantly strengthen consumer attitude. Consumer attitude subsequently enhances brand awareness, brand loyalty, eWOM, and purchase intention, while these brand-related responses further increase purchase intention. Managers should prioritize credible influencers, authentic customer reviews, and engagement strategies that convert favorable attitudes into loyalty, advocacy, and purchasing interest.

Keywords

Social Media Marketing Islamic Business Ethics Consumer Attitude Continuous Purchase Intention Brand Loyalty
De Vario, R., & Sugiat, M. A. (2026). Influencer Attributes, Online Reviews, Consumer Attitude, and Purchase Intention for Erigo on Shopee. Jurnal Minds: Manajemen Ide Dan Inspirasi, 13(2), 513–522. https://doi.org/10.24252/minds.v13i2.59225
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