Date Log
Submitted
7 April 2022
Accepted
29 June 2022
Published
30 June 2022
Digital Platforms for Small and Medium-Sized Enterprises: Some Practical Implications
Corresponding Author(s) : Imaduddin Imaduddin
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 9 No. 1 (2022): June
Abstract
This study generally describes the usefulness of digital platforms for small and medium-sized micro-enterprises in Makassar city. This research was carried out by the SMEs sector of Makassar City with Snowball Sampling techniques. Data collection methods are observation methods, in-depth interview methods, and documentation. This qualitative study uses a triangulation model that combines interview and observation methods for small and medium-sized micro-enterprises. The results prove that digital platforms make it easier for SME players to provide information and interact directly with consumers, expand market reach, and increase awareness and sales for SMEs.
Keywords
Digital Platform
SMEs
Qualitative
Usefulness
SWOT
Imaduddin, I., & Jufriadi, J. (2022). Digital Platforms for Small and Medium-Sized Enterprises: Some Practical Implications. Jurnal Minds: Manajemen Ide Dan Inspirasi, 9(1), 175–186. https://doi.org/10.24252/minds.v9i1.28381
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References
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Luxury', Student Scientific Journal Feb, 4(1).
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Rossman, G. B. And Rallis, S. F. (2016) An Introduction To Qualitative Research: Learning In The Field. Sage Publications.
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Sugiyono, P. (2011) 'Qualitative Quantitative Research Methods & R&D'. Bandung: Alfabeta.
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Sutanto, S. (2015) 'The Analysis Of Motivation Towards Luxury Car Consumption In Surabaya', 3(2), Pp. 442–450.
Tjiptono, F. (2008) 'Service Management Realizes Excellent Service', Yogyakarta: Andi. Wright, R. (2006) Consumer Behaviour. Cengage Learning Emea.
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References
Amatulli, C. And Guido, G. (2011) 'Determinants Of Purchasing Intention For Fashion Luxury Goods In The Italian Market: A Laddering Approach', Journal Of Fashion Marketing And Management, 15(1), Pp. 123–136. Doi: 10.1108/13612021111112386.
Annisa, R. And Rohman, F. (2014) 'Reasons for Consumer Lifestyle in Consuming Kebaya as a Luxury Item', (66), Pp. 521–530.
Bungin, B. (2007) Qualitative Research: Communication, Economics, Public Policy, and Other Social Sciences. Gold.
Creswell, J. W. (2007) Qualitative Inquiry & Research Design. Choosing Among
Five Approaches, Sage Publications, Inc. Doi: 10.1016/S0022-3476(89)80781-4.
Creswell, J. W. Et Al. (2007) 'Qualitative Research Designs: Selection And Implementation',
The Counseling Psychologist, 35(2), Pp. 236–264. Doi: 10.1177/0011000006287390.
Creswell, J. W. Et Al. (2010) 'First Steps In Research', Pretoria: Van Schaik Publishers. Gustiawan, W. D. And Ismail, T. (2015) 'Consumer Reasons In
Consuming (Buying and Wearing) Bicycles as Goods
Luxury', Student Scientific Journal Feb, 4(1).
Hawkins, D. I., Mothersbaugh, D. L. And Best, R. J. (2010) 'Consumer Behavior', Ny: Mcgraw-Hill.
Idrus, M. (2007) 'Social Sciences Methods: Qualitative and Quantitative Approaches', Uii Pres, Yogyakarta.
Ismail, S. (2014) 'Vespa Community In Makassar City (Study of Lifestyle)'. Thesis of the Department of Anthropolgi, Faculty of Social and Political Sciences....
Kotler, P. And Keller, K. L. (2009) 'Marketing Management (13th End)', New Jersey. Kuswarno, E. (2009) 'Phenomenology', Bandung: Widya Padjadjaran.
Moraes, C. Et Al. (2017) 'Understanding Ethical Luxury Consumption Through Practice Theories: A Study Of Fine Jewellery Purchases', Journal Of Business Ethics. Springer Netherlands, 145(3), Pp. 525–543. Doi: 10.1007/S10551-015-2893-9.
Moustakas, C. (1994) Phenomenological Research Methods. Sage.
Pratiwi, R. (2011) 'Consumer Behavior and Lifestyle (Phenomenology Study in Consumers of Branded Used Clothing In Comboran Market of Sukoharjo Village'. Available At: Https://Scholar.Google.Co.Id/Scholar?Hl=En&As_Sdt=0%2c5&Q=%282011%29+Menge Nai+Behavior+And+Lifestyle+Lifestyle+Consumer++%28studi+Phenomenology+On+Consumer N+Clothing+Used+Branded+In+Market+Comboran+Kota+Malang%29&Btng= (Accessed: June 15, 2019).
Rossman, G. B. And Rallis, S. F. (2016) An Introduction To Qualitative Research: Learning In The Field. Sage Publications.
Subagyo, P. (2006) Subagyo. 2006, Research Methods (In Theory and Practice). Jakarta: Pt Rineka Cipta.
Sugiyono, P. (2011) 'Qualitative Quantitative Research Methods & R&D'. Bandung: Alfabeta.
Sun, M. (2010) 'Consumption Of Luxury Fashion Brands: The Motives Of Generation Y Consumers In China'. Available At: Https://Openrepository.Aut.Ac.Nz/Handle/10292/1335 (Accessed: June 15, 2019).
Sutanto, S. (2015) 'The Analysis Of Motivation Towards Luxury Car Consumption In Surabaya', 3(2), Pp. 442–450.
Tjiptono, F. (2008) 'Service Management Realizes Excellent Service', Yogyakarta: Andi. Wright, R. (2006) Consumer Behaviour. Cengage Learning Emea.
Yuliani, R. (2011) Influence of Consumer Lifestyle on Batik Purchase Decisions Writes Dinar Hadi (Women's Consumer Study at Danar Hadi Diponegoro Surabaya Outlet). Surabaya State University.
Annisa, R. And Rohman, F. (2014) 'Reasons for Consumer Lifestyle in Consuming Kebaya as a Luxury Item', (66), Pp. 521–530.
Bungin, B. (2007) Qualitative Research: Communication, Economics, Public Policy, and Other Social Sciences. Gold.
Creswell, J. W. (2007) Qualitative Inquiry & Research Design. Choosing Among
Five Approaches, Sage Publications, Inc. Doi: 10.1016/S0022-3476(89)80781-4.
Creswell, J. W. Et Al. (2007) 'Qualitative Research Designs: Selection And Implementation',
The Counseling Psychologist, 35(2), Pp. 236–264. Doi: 10.1177/0011000006287390.
Creswell, J. W. Et Al. (2010) 'First Steps In Research', Pretoria: Van Schaik Publishers. Gustiawan, W. D. And Ismail, T. (2015) 'Consumer Reasons In
Consuming (Buying and Wearing) Bicycles as Goods
Luxury', Student Scientific Journal Feb, 4(1).
Hawkins, D. I., Mothersbaugh, D. L. And Best, R. J. (2010) 'Consumer Behavior', Ny: Mcgraw-Hill.
Idrus, M. (2007) 'Social Sciences Methods: Qualitative and Quantitative Approaches', Uii Pres, Yogyakarta.
Ismail, S. (2014) 'Vespa Community In Makassar City (Study of Lifestyle)'. Thesis of the Department of Anthropolgi, Faculty of Social and Political Sciences....
Kotler, P. And Keller, K. L. (2009) 'Marketing Management (13th End)', New Jersey. Kuswarno, E. (2009) 'Phenomenology', Bandung: Widya Padjadjaran.
Moraes, C. Et Al. (2017) 'Understanding Ethical Luxury Consumption Through Practice Theories: A Study Of Fine Jewellery Purchases', Journal Of Business Ethics. Springer Netherlands, 145(3), Pp. 525–543. Doi: 10.1007/S10551-015-2893-9.
Moustakas, C. (1994) Phenomenological Research Methods. Sage.
Pratiwi, R. (2011) 'Consumer Behavior and Lifestyle (Phenomenology Study in Consumers of Branded Used Clothing In Comboran Market of Sukoharjo Village'. Available At: Https://Scholar.Google.Co.Id/Scholar?Hl=En&As_Sdt=0%2c5&Q=%282011%29+Menge Nai+Behavior+And+Lifestyle+Lifestyle+Consumer++%28studi+Phenomenology+On+Consumer N+Clothing+Used+Branded+In+Market+Comboran+Kota+Malang%29&Btng= (Accessed: June 15, 2019).
Rossman, G. B. And Rallis, S. F. (2016) An Introduction To Qualitative Research: Learning In The Field. Sage Publications.
Subagyo, P. (2006) Subagyo. 2006, Research Methods (In Theory and Practice). Jakarta: Pt Rineka Cipta.
Sugiyono, P. (2011) 'Qualitative Quantitative Research Methods & R&D'. Bandung: Alfabeta.
Sun, M. (2010) 'Consumption Of Luxury Fashion Brands: The Motives Of Generation Y Consumers In China'. Available At: Https://Openrepository.Aut.Ac.Nz/Handle/10292/1335 (Accessed: June 15, 2019).
Sutanto, S. (2015) 'The Analysis Of Motivation Towards Luxury Car Consumption In Surabaya', 3(2), Pp. 442–450.
Tjiptono, F. (2008) 'Service Management Realizes Excellent Service', Yogyakarta: Andi. Wright, R. (2006) Consumer Behaviour. Cengage Learning Emea.
Yuliani, R. (2011) Influence of Consumer Lifestyle on Batik Purchase Decisions Writes Dinar Hadi (Women's Consumer Study at Danar Hadi Diponegoro Surabaya Outlet). Surabaya State University.