Date Log
Submitted
22 November 2024
Accepted
3 January 2025
Published
20 January 2025
Copyright (c) 2025 Ananda Archie, Mahardika Agung Madepo, Nur Ramadaniar (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
The Switching Intention of Gen Z to Bring Tumblers: The Pro-Environmental Predictors
Corresponding Author(s) : Ananda Archie
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 11 No. 2 (2024): December
Abstract
Pro-environmental behavior affects many aspects, including the coffee industry with eco-friendly packaging such as tumblers. This under investigated trend involves the Generation Z for their environmental concern. This research examines the role of attitude in mediating the influence of environmental knowledge, environmental concern, and social influence on the intention to switch to bringing a tumbler to a coffee shop. This research uses quantitative approaches with 300 data were collected through an online questionnaire. Employing Structural Equation Model (SEM) with SmartPLS application, the results showed that environmental knowledge is not significant to attitude, environmental concern is not significant to switching intention, and attitude does not mediate the effect of environmental knowledge on switching intention. However, other hypothesized relationships in the model were statistically supported. These findings encourage coffee shops to take advantage of the changing behavior of Generation Z by developing strategies that target environmental concerns.
Keywords
Environmental Knowledge
Environmental Concern
Social Influence
Attitude
Switching Intention
Archie, A., Madepo, M. A., & Ramadaniar, N. (2025). The Switching Intention of Gen Z to Bring Tumblers: The Pro-Environmental Predictors. Jurnal Minds: Manajemen Ide Dan Inspirasi, 11(2), 373–388. https://doi.org/10.24252/minds.v11i2.52631
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References
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Ajzen, I. (1991). The theory of planned behavior. Theories of Cognitive Self-Regulation, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Alharthey, B. (2019). Impact of green marketing practices on consumer purchase intention and buying decision with demographic characteristics as moderator. International Journal of ADVANCED AND APPLIED SCIENCES, 6, 62–71. https://doi.org/10.21833/ijaas.2019.03.010
Anvar, M. (2014). Attitudes and Purchase Behaviour of Green Products among Generation Y Consumers in South Africa. Mediterranean Journal of Social Sciences. https://doi.org/10.5901/mjss.2014.v5n21p183
Ardhi, M. K., Mulyo, J. H., & Irham. (2021). How does entrepreneurial orientation affect the business performance of coffee shop MSMEs in Indonesia? E3S Web of Conferences, 306, 03011. https://doi.org/10.1051/e3sconf/202130603011
Arlanti, E., & Suyanto, A. M. A. (2019). Analisis Kesadaran, Pengetahuan, dan Sikap Konsumen tentang Lingkungan serta Pengaruhnya terhadap Minat Beli Green Product Cosmetics. Almana : Jurnal Manajemen Dan Bisnis, 3(3), Article 3. https://doi.org/10.36555/almana.v3i3.1252
Barnes, S. J. (2019). Out of sight, out of mind: Plastic waste exports, psychological distance and consumer plastic purchasing. Global Environmental Change, 58, 101943. https://doi.org/10.1016/j.gloenvcha.2019.101943
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263–1279. https://doi.org/10.1016/j.jclepro.2017.07.184
Darmawan, G., & Suasana, I. (2021). The Role of Green Packaging Mediates the Effect of Green Product on Purchase Intention of Starbucks Tumbler (Study at Starbucks GriyaSantrian). 5, 128–134.
Fadilla, F. O., Raida, H. A., Haq, D. U., & Muwarni, I. A. (2021). Predicting Intention to Use Tumbler in Music Festival Using Extended Theory of Planned Behavior. Journal of Research in Marketing, 12(2).
Fitri, N. N., Wulandari, E., Budiman, M. A., & Ernah, E. (2024). Minat Beli Generasi Z terhadap Tumbler dan Sedotan Ramah Lingkungan. Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 10(1), 702. https://doi.org/10.25157/ma.v10i1.12393
Gao, S., & Shao, B. (2022). Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers. Sustainability, 14(23), 15819. https://doi.org/10.3390/su142315819
Ghozali, I., & Latan, H. (2015). Partial Least Squares: Konsep, Teknik dan Aplikasi SmartPLS 3.0 untuk Penelitian Empiris. Badan Penerbit Universitas Diponegoro.
Hashim, N. H., Yahya, W. K., Bakar, S. A., & Asrul, S. A. (2018). Social influence and eco-label factors towards purchase intention of home products: A PLS approach. Journal of Emerging Economies and Islamic Research, 6(3), 39. https://doi.org/10.24191/jeeir.v6i3.8786
Herdiansyah, H., Sholihah, S. M., & Frimawaty, E. (2022). Environmental Awareness Based on Community Knowledge, Attitude, and Behavior of The Environmental Impact of Plastic Packaging Use in Urban Areas. IOP Conference Series: Earth and Environmental Science, 1111(1), 012030. https://doi.org/10.1088/1755-1315/1111/1/012030
Hidayat, A., Ishak, A., Zalzalah, G. G., & Ekasasi, S. R. (2019). Predictor of Switching Intention on Healthy Food Business: Theory of Planned Behavioral Approach.
HM, J., & Abdillah, W. (2009). Konsep dan Aplikasi PLS (Partial Least. Square) Untuk Penelitian Empiris. BPFE.
Jambeck, J. R., Geyer, R., Wilcox, C., Siegler, T. R., Perryman, M., Andrady, A., Narayan, R., & Law, K. L. (2015). Plastic waste inputs from land into the ocean. Science, 347(6223), 768–771. https://doi.org/10.1126/science.1260352
Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th edition, global edition). Pearson.
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1–9. https://doi.org/10.1016/j.jretconser.2016.09.004
Laksmi, A. D., & Wardana, I. M. (2015). PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN. 4(7).
Lestari, E. R., Hanifa, K., & Hartawan, S. (2020). Antecedents of Attitude Toward Green Products and its Impact on Purchase Intention. IOP Conference Series: Earth and Environmental Science, 515(1), 012073. https://doi.org/10.1088/1755-1315/515/1/012073
Mahmoud, T. O., Ibrahim, S. B., Ali, A. H., & Bleady, A. (2017). The Influence of Green Marketing Mix on Purchase Intention: The Mediation Role of Environmental Knowledge. International Journal of Scientific & Engineering Research, 8(9), 1040. https://doi.org/10.14299/ijser.2017.09.006
Moshood, T. D., Nawanir, G., Mahmud, F., Ahmad, M. H. B., Mohamad, F., & AbdulGhani, A. (2023). The plastic of the future: Determinants for switching intention from synthetic to biodegradable plastics among the young consumers. Journal of Social Marketing, 13(1), 121–148. https://doi.org/10.1108/JSOCM-05-2022-0097
Nguyen, T. P. L., Tran, N. M., Phan, T. T. H., Vu, T. N., Tran, M. L., & Nguyen, T. D. (2022). Intention and behavior towards bringing your own shopping bags when shopping instead of using plastic bags in Vietnam: An investigation using the theory of interpersonal behavior. Management of Environmental Quality: An International Journal, 33(6), 1439–1456. https://doi.org/10.1108/MEQ-09-2021-0230
Peattie, K. (2001). Towards Sustainability: The Third Age of Green Marketing. The Marketing Review, 2(2), 129–146. https://doi.org/10.1362/1469347012569869
Purboyo, P., Lamsah, L., Zulfikar, R., & Wahyuni, A. (2022). How Environment knowledge, Social Influences, and Attitude Impact The Millenial Generation’s Purchase Intention in Green Products Through Attitude? International Journal of Science, Technology & Management, 3(4), 1184–1194. https://doi.org/10.46729/ijstm.v3i4.534
Rinaldi, B., Ciptaningsih, E. M. S. S., & Andersean, D. E. (2024). The Influence Of Altruism, Environmental Concern, And Social Influence On Purchase Intention for Eco-Friendly Clothing Products: Study of Generation Z in Greater Jakarta. IOP Conference Series: Earth and Environmental Science, 1324(1), 012075. https://doi.org/10.1088/1755-1315/1324/1/012075
Simanjuntak, M., Nafila, N. L., Lilik Noor Yuliati, Irni, R. J., Mukhamad Najib, & Mohamad Fazli Sabri. (2023). Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing. Sustainability, 15(6), 5445. Coronavirus Research Database; Publicly Available Content Database. https://doi.org/10.3390/su15065445
Siregar, S. (2017). Statistik Parametrik untuk Penelitian Kuantitatif: Dilengkapi dengan Perhitungan Manual dan Aplikasi SPSS Versi 17. Bumi Aksara.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Suhartanto, D., Norazah Mohd Suki, Mukhamad Najib, Suhaeni, T., & Kania, R. (2023). Young Muslim consumers’ attitude towards green plastic products: The role of environmental concern, knowledge of the environment and religiosity. Journal of Islamic Marketing, 14(12), 3168–3185. ABI/INFORM Collection. https://doi.org/10.1108/JIMA-08-2021-0277
Tang, S., Wang, W., Yan, H., & Hao, G. (2015). Low carbon logistics: Reducing shipment frequency to cut carbon emissions. International Journal of Production Economics, 164, 339–350. https://doi.org/10.1016/j.ijpe.2014.12.008
Vainio, A., & Paloniemi, R. (2014). The complex role of attitudes toward science in pro-environmental consumption in the Nordic countries. Ecological Economics, 108, 18–27. https://doi.org/10.1016/j.ecolecon.2014.09.026
Wang, S.-T. (2014). Consumer characteristics and social influence factors on green purchasing intentions. Marketing Intelligence & Planning, 32(7), 738–753. https://doi.org/10.1108/MIP-12-2012-0146
Windiana, L., Mazwan, M. Z., & Mahdalena, G. (2021). Consumer Attitudes and Purchasing Interests of Coffee Shop which Implement Green Marketing and Non-Green Marketing in Malang, Indonesia. E3S Web of Conferences, 232, 02010. https://doi.org/10.1051/e3sconf/202123202010
Zwicker, M. V., Nohlen, H. U., Dalege, J., Gruter, G.-J. M., & Van Harreveld, F. (2020). Applying an attitude network approach to consumer behaviour towards plastic. Journal of Environmental Psychology, 69, 101433. https://doi.org/10.1016/j.jenvp.2020.101433
References
Ajzen, I. (1991). The theory of planned behavior. Theories of Cognitive Self-Regulation, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Alharthey, B. (2019). Impact of green marketing practices on consumer purchase intention and buying decision with demographic characteristics as moderator. International Journal of ADVANCED AND APPLIED SCIENCES, 6, 62–71. https://doi.org/10.21833/ijaas.2019.03.010
Anvar, M. (2014). Attitudes and Purchase Behaviour of Green Products among Generation Y Consumers in South Africa. Mediterranean Journal of Social Sciences. https://doi.org/10.5901/mjss.2014.v5n21p183
Ardhi, M. K., Mulyo, J. H., & Irham. (2021). How does entrepreneurial orientation affect the business performance of coffee shop MSMEs in Indonesia? E3S Web of Conferences, 306, 03011. https://doi.org/10.1051/e3sconf/202130603011
Arlanti, E., & Suyanto, A. M. A. (2019). Analisis Kesadaran, Pengetahuan, dan Sikap Konsumen tentang Lingkungan serta Pengaruhnya terhadap Minat Beli Green Product Cosmetics. Almana : Jurnal Manajemen Dan Bisnis, 3(3), Article 3. https://doi.org/10.36555/almana.v3i3.1252
Barnes, S. J. (2019). Out of sight, out of mind: Plastic waste exports, psychological distance and consumer plastic purchasing. Global Environmental Change, 58, 101943. https://doi.org/10.1016/j.gloenvcha.2019.101943
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263–1279. https://doi.org/10.1016/j.jclepro.2017.07.184
Darmawan, G., & Suasana, I. (2021). The Role of Green Packaging Mediates the Effect of Green Product on Purchase Intention of Starbucks Tumbler (Study at Starbucks GriyaSantrian). 5, 128–134.
Fadilla, F. O., Raida, H. A., Haq, D. U., & Muwarni, I. A. (2021). Predicting Intention to Use Tumbler in Music Festival Using Extended Theory of Planned Behavior. Journal of Research in Marketing, 12(2).
Fitri, N. N., Wulandari, E., Budiman, M. A., & Ernah, E. (2024). Minat Beli Generasi Z terhadap Tumbler dan Sedotan Ramah Lingkungan. Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 10(1), 702. https://doi.org/10.25157/ma.v10i1.12393
Gao, S., & Shao, B. (2022). Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers. Sustainability, 14(23), 15819. https://doi.org/10.3390/su142315819
Ghozali, I., & Latan, H. (2015). Partial Least Squares: Konsep, Teknik dan Aplikasi SmartPLS 3.0 untuk Penelitian Empiris. Badan Penerbit Universitas Diponegoro.
Hashim, N. H., Yahya, W. K., Bakar, S. A., & Asrul, S. A. (2018). Social influence and eco-label factors towards purchase intention of home products: A PLS approach. Journal of Emerging Economies and Islamic Research, 6(3), 39. https://doi.org/10.24191/jeeir.v6i3.8786
Herdiansyah, H., Sholihah, S. M., & Frimawaty, E. (2022). Environmental Awareness Based on Community Knowledge, Attitude, and Behavior of The Environmental Impact of Plastic Packaging Use in Urban Areas. IOP Conference Series: Earth and Environmental Science, 1111(1), 012030. https://doi.org/10.1088/1755-1315/1111/1/012030
Hidayat, A., Ishak, A., Zalzalah, G. G., & Ekasasi, S. R. (2019). Predictor of Switching Intention on Healthy Food Business: Theory of Planned Behavioral Approach.
HM, J., & Abdillah, W. (2009). Konsep dan Aplikasi PLS (Partial Least. Square) Untuk Penelitian Empiris. BPFE.
Jambeck, J. R., Geyer, R., Wilcox, C., Siegler, T. R., Perryman, M., Andrady, A., Narayan, R., & Law, K. L. (2015). Plastic waste inputs from land into the ocean. Science, 347(6223), 768–771. https://doi.org/10.1126/science.1260352
Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th edition, global edition). Pearson.
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1–9. https://doi.org/10.1016/j.jretconser.2016.09.004
Laksmi, A. D., & Wardana, I. M. (2015). PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN. 4(7).
Lestari, E. R., Hanifa, K., & Hartawan, S. (2020). Antecedents of Attitude Toward Green Products and its Impact on Purchase Intention. IOP Conference Series: Earth and Environmental Science, 515(1), 012073. https://doi.org/10.1088/1755-1315/515/1/012073
Mahmoud, T. O., Ibrahim, S. B., Ali, A. H., & Bleady, A. (2017). The Influence of Green Marketing Mix on Purchase Intention: The Mediation Role of Environmental Knowledge. International Journal of Scientific & Engineering Research, 8(9), 1040. https://doi.org/10.14299/ijser.2017.09.006
Moshood, T. D., Nawanir, G., Mahmud, F., Ahmad, M. H. B., Mohamad, F., & AbdulGhani, A. (2023). The plastic of the future: Determinants for switching intention from synthetic to biodegradable plastics among the young consumers. Journal of Social Marketing, 13(1), 121–148. https://doi.org/10.1108/JSOCM-05-2022-0097
Nguyen, T. P. L., Tran, N. M., Phan, T. T. H., Vu, T. N., Tran, M. L., & Nguyen, T. D. (2022). Intention and behavior towards bringing your own shopping bags when shopping instead of using plastic bags in Vietnam: An investigation using the theory of interpersonal behavior. Management of Environmental Quality: An International Journal, 33(6), 1439–1456. https://doi.org/10.1108/MEQ-09-2021-0230
Peattie, K. (2001). Towards Sustainability: The Third Age of Green Marketing. The Marketing Review, 2(2), 129–146. https://doi.org/10.1362/1469347012569869
Purboyo, P., Lamsah, L., Zulfikar, R., & Wahyuni, A. (2022). How Environment knowledge, Social Influences, and Attitude Impact The Millenial Generation’s Purchase Intention in Green Products Through Attitude? International Journal of Science, Technology & Management, 3(4), 1184–1194. https://doi.org/10.46729/ijstm.v3i4.534
Rinaldi, B., Ciptaningsih, E. M. S. S., & Andersean, D. E. (2024). The Influence Of Altruism, Environmental Concern, And Social Influence On Purchase Intention for Eco-Friendly Clothing Products: Study of Generation Z in Greater Jakarta. IOP Conference Series: Earth and Environmental Science, 1324(1), 012075. https://doi.org/10.1088/1755-1315/1324/1/012075
Simanjuntak, M., Nafila, N. L., Lilik Noor Yuliati, Irni, R. J., Mukhamad Najib, & Mohamad Fazli Sabri. (2023). Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing. Sustainability, 15(6), 5445. Coronavirus Research Database; Publicly Available Content Database. https://doi.org/10.3390/su15065445
Siregar, S. (2017). Statistik Parametrik untuk Penelitian Kuantitatif: Dilengkapi dengan Perhitungan Manual dan Aplikasi SPSS Versi 17. Bumi Aksara.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Suhartanto, D., Norazah Mohd Suki, Mukhamad Najib, Suhaeni, T., & Kania, R. (2023). Young Muslim consumers’ attitude towards green plastic products: The role of environmental concern, knowledge of the environment and religiosity. Journal of Islamic Marketing, 14(12), 3168–3185. ABI/INFORM Collection. https://doi.org/10.1108/JIMA-08-2021-0277
Tang, S., Wang, W., Yan, H., & Hao, G. (2015). Low carbon logistics: Reducing shipment frequency to cut carbon emissions. International Journal of Production Economics, 164, 339–350. https://doi.org/10.1016/j.ijpe.2014.12.008
Vainio, A., & Paloniemi, R. (2014). The complex role of attitudes toward science in pro-environmental consumption in the Nordic countries. Ecological Economics, 108, 18–27. https://doi.org/10.1016/j.ecolecon.2014.09.026
Wang, S.-T. (2014). Consumer characteristics and social influence factors on green purchasing intentions. Marketing Intelligence & Planning, 32(7), 738–753. https://doi.org/10.1108/MIP-12-2012-0146
Windiana, L., Mazwan, M. Z., & Mahdalena, G. (2021). Consumer Attitudes and Purchasing Interests of Coffee Shop which Implement Green Marketing and Non-Green Marketing in Malang, Indonesia. E3S Web of Conferences, 232, 02010. https://doi.org/10.1051/e3sconf/202123202010
Zwicker, M. V., Nohlen, H. U., Dalege, J., Gruter, G.-J. M., & Van Harreveld, F. (2020). Applying an attitude network approach to consumer behaviour towards plastic. Journal of Environmental Psychology, 69, 101433. https://doi.org/10.1016/j.jenvp.2020.101433
Alharthey, B. (2019). Impact of green marketing practices on consumer purchase intention and buying decision with demographic characteristics as moderator. International Journal of ADVANCED AND APPLIED SCIENCES, 6, 62–71. https://doi.org/10.21833/ijaas.2019.03.010
Anvar, M. (2014). Attitudes and Purchase Behaviour of Green Products among Generation Y Consumers in South Africa. Mediterranean Journal of Social Sciences. https://doi.org/10.5901/mjss.2014.v5n21p183
Ardhi, M. K., Mulyo, J. H., & Irham. (2021). How does entrepreneurial orientation affect the business performance of coffee shop MSMEs in Indonesia? E3S Web of Conferences, 306, 03011. https://doi.org/10.1051/e3sconf/202130603011
Arlanti, E., & Suyanto, A. M. A. (2019). Analisis Kesadaran, Pengetahuan, dan Sikap Konsumen tentang Lingkungan serta Pengaruhnya terhadap Minat Beli Green Product Cosmetics. Almana : Jurnal Manajemen Dan Bisnis, 3(3), Article 3. https://doi.org/10.36555/almana.v3i3.1252
Barnes, S. J. (2019). Out of sight, out of mind: Plastic waste exports, psychological distance and consumer plastic purchasing. Global Environmental Change, 58, 101943. https://doi.org/10.1016/j.gloenvcha.2019.101943
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263–1279. https://doi.org/10.1016/j.jclepro.2017.07.184
Darmawan, G., & Suasana, I. (2021). The Role of Green Packaging Mediates the Effect of Green Product on Purchase Intention of Starbucks Tumbler (Study at Starbucks GriyaSantrian). 5, 128–134.
Fadilla, F. O., Raida, H. A., Haq, D. U., & Muwarni, I. A. (2021). Predicting Intention to Use Tumbler in Music Festival Using Extended Theory of Planned Behavior. Journal of Research in Marketing, 12(2).
Fitri, N. N., Wulandari, E., Budiman, M. A., & Ernah, E. (2024). Minat Beli Generasi Z terhadap Tumbler dan Sedotan Ramah Lingkungan. Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 10(1), 702. https://doi.org/10.25157/ma.v10i1.12393
Gao, S., & Shao, B. (2022). Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers. Sustainability, 14(23), 15819. https://doi.org/10.3390/su142315819
Ghozali, I., & Latan, H. (2015). Partial Least Squares: Konsep, Teknik dan Aplikasi SmartPLS 3.0 untuk Penelitian Empiris. Badan Penerbit Universitas Diponegoro.
Hashim, N. H., Yahya, W. K., Bakar, S. A., & Asrul, S. A. (2018). Social influence and eco-label factors towards purchase intention of home products: A PLS approach. Journal of Emerging Economies and Islamic Research, 6(3), 39. https://doi.org/10.24191/jeeir.v6i3.8786
Herdiansyah, H., Sholihah, S. M., & Frimawaty, E. (2022). Environmental Awareness Based on Community Knowledge, Attitude, and Behavior of The Environmental Impact of Plastic Packaging Use in Urban Areas. IOP Conference Series: Earth and Environmental Science, 1111(1), 012030. https://doi.org/10.1088/1755-1315/1111/1/012030
Hidayat, A., Ishak, A., Zalzalah, G. G., & Ekasasi, S. R. (2019). Predictor of Switching Intention on Healthy Food Business: Theory of Planned Behavioral Approach.
HM, J., & Abdillah, W. (2009). Konsep dan Aplikasi PLS (Partial Least. Square) Untuk Penelitian Empiris. BPFE.
Jambeck, J. R., Geyer, R., Wilcox, C., Siegler, T. R., Perryman, M., Andrady, A., Narayan, R., & Law, K. L. (2015). Plastic waste inputs from land into the ocean. Science, 347(6223), 768–771. https://doi.org/10.1126/science.1260352
Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th edition, global edition). Pearson.
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1–9. https://doi.org/10.1016/j.jretconser.2016.09.004
Laksmi, A. D., & Wardana, I. M. (2015). PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN. 4(7).
Lestari, E. R., Hanifa, K., & Hartawan, S. (2020). Antecedents of Attitude Toward Green Products and its Impact on Purchase Intention. IOP Conference Series: Earth and Environmental Science, 515(1), 012073. https://doi.org/10.1088/1755-1315/515/1/012073
Mahmoud, T. O., Ibrahim, S. B., Ali, A. H., & Bleady, A. (2017). The Influence of Green Marketing Mix on Purchase Intention: The Mediation Role of Environmental Knowledge. International Journal of Scientific & Engineering Research, 8(9), 1040. https://doi.org/10.14299/ijser.2017.09.006
Moshood, T. D., Nawanir, G., Mahmud, F., Ahmad, M. H. B., Mohamad, F., & AbdulGhani, A. (2023). The plastic of the future: Determinants for switching intention from synthetic to biodegradable plastics among the young consumers. Journal of Social Marketing, 13(1), 121–148. https://doi.org/10.1108/JSOCM-05-2022-0097
Nguyen, T. P. L., Tran, N. M., Phan, T. T. H., Vu, T. N., Tran, M. L., & Nguyen, T. D. (2022). Intention and behavior towards bringing your own shopping bags when shopping instead of using plastic bags in Vietnam: An investigation using the theory of interpersonal behavior. Management of Environmental Quality: An International Journal, 33(6), 1439–1456. https://doi.org/10.1108/MEQ-09-2021-0230
Peattie, K. (2001). Towards Sustainability: The Third Age of Green Marketing. The Marketing Review, 2(2), 129–146. https://doi.org/10.1362/1469347012569869
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