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Copyright (c) 2026 Ria Kurniawati, Adam Zakaria, Achmad Fauzi (Author)

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The Role of Social Influence and Facilitating Conditions in the Adoption of Digital Banking Services among Generation Z in Indonesia
Corresponding Author(s) : Ria Kurniawati
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 13 No. 1 (2026): June
Abstract
Indonesia’s population is dominated by Generation Z, making this cohort strategic for the development of digital Islamic banking services. This study aims to examine the effects of social influence and facilitating conditions on the intention to use digital Islamic banking services among Generation Z in Tangerang City and Regency. Using a quantitative comparative approach, data were collected from 247 respondents selected through purposive sampling. The analysis was conducted using PLS-SEM. The results indicate that social influence and facilitating conditions have a significant effect on behavioral intention, which subsequently influences actual use behavior. Moreover, notable regional differences were identified between urban and rural areas. By incorporating the maqasid al-shariah perspective, this study emphasizes ethical values such as trust (amanah), cooperation (ta’awun), and ease (taysir) in enhancing technology acceptance. These findings contribute to the Islamic fintech literature by providing comparative insights into Gen Z digital Islamic banking adoption in Indonesia.
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- Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust. International Journal of Information Management, 37(3), 99–110. https://doi.org/10.1016/j.ijinfomgt.2017.01.002
- Alkhowaiter, W. A. (2022). Use and behavioural intention of m-payment in GCC countries: Extending meta-UTAUT with trust and Islamic religiosity. Journal of Innovation and Knowledge, 7(4). https://doi.org/10.1016/j.jik.2022.100240
- Allah Pitchay, A. Bin, Mohd Thas Thaker, M. A. Bin, Azhar, Z., Mydin, A. A., & Mohd Thas Thaker, H. Bin. (2020). Factors persuade individuals’ behavioral intention to opt for Islamic bank services: Malaysian depositors’ perspective. Journal of Islamic Marketing, 11(1), 234–250. https://doi.org/10.1108/JIMA-02-2018-0029
- Bananuka, J., Kaawaase, T. K., Kasera, M., & Nalukenge, I. (2019). Determinants of the intention to adopt Islamic banking in a non-Islamic developing country: The case of Uganda. ISRA International Journal of Islamic Finance, 11(2), 166–186. https://doi.org/10.1108/IJIF-04-2018-0040
- Barhate, B., & Dirani, K. M. (2022). Career aspirations of generation Z: a systematic literature review. European Journal of Training and Development, 46(1–2), 139–157. https://doi.org/10.1108/EJTD-07-2020-0124
- Candy, M., & Batubara, A. (2022). Analisis Pengaruh Layanan Digital Terhadap Minat Generasi Z Dalam Menggunakan Produk Perbankan Syariah. 7(30), 706–725.
- Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2019). Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model. Information Systems Frontiers, 21(3), 719–734. https://doi.org/10.1007/s10796-017-9774-y
- Faadilah, I., & Ilham, A. (2024). Prospek Pengembangan Perbankan Syariah di Indonesia Dalam Era Digital. Jurnal Kajian Dan Pengembangan Umat, 7(1).
- Ganesan, Y., Allah Pitchay, A. Bin, & Mohd Nasser, M. A. (2020). Does intention influence the financial literacy of depositors of Islamic banking? A case of Malaysia. International Journal of Social Economics, 47(5), 675–690. https://doi.org/10.1108/IJSE-01-2019-0011
- Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use “PLS-SEM or CB-SEM: updated guidelines on which method to use.” In Organizational Research Methods, MIS Quarterly, and International Journal (Vol. 1, Issue 2).
- Handayani, W. P. P. (2023). The UTAUT Implementation Model in Defining the Behavioral Intention of Mobile Banking Users. Jurnal Manajemen Bisnis, 14(2), 361–377. https://doi.org/10.18196/mb.v14i2.18649
- Karyoto, E. V. A., Wiranti, Y. T., & Putera, M. I. A. (2024). Pengaruh Behavioral Intention Terhadap Use Behavior Pada Penggunaan Aplikasi Gojek. Teknika, 13(1), 109–119. https://doi.org/10.34148/teknika.v13i1.761
- Khan, M. S., Rizvi, S., Khan, A. A., & Shahid, M. N. (2023). Facilitating Condition of Acceptance and Use of Islamic Financial Technology (Islamic Fintech): Technological Forecasting in Saudi Banks. Pakistan Journal of Humanities and Social Sciences, 11(3), 3215–3231. https://doi.org/10.52131/pjhss.2023.1103.0606
- Kurnia Asri, D., Tamtomo, J., Kafa Billah, M., & Rinawati Simanjuntak, E. (2025). Beyond Utaut: Integrating Digital Literacy And Voluntariness Of Use To Understand Cashless Payment Behavior. 23(1), 340–364. https://doi.org/10.21776/ub.jam
- Mohd Thas Thaker, H., Mohd Thas Thaker, M. A., Khaliq, A., Allah Pitchay, A., & Iqbal Hussain, H. (2022). Behavioural intention and adoption of internet banking among clients’ of Islamic banks in Malaysia: an analysis using UTAUT2. Journal of Islamic Marketing, 13(5), 1171–1197. https://doi.org/10.1108/JIMA-11-2019-0228
- Namahoot, K. S., & Boonchieng, E. (2023). UTAUT Determinants of Cashless Payment System Adoption in Thailand: A Hybrid SEM-Neural Network Approach. SAGE Open, 13(4). https://doi.org/10.1177/21582440231214053
- Oktaviani, R. F. (2025). Key Drivers of Live Streaming Adoption: An Empirical Analysis Using the UTAUT Model. Jurnal Aplikasi Manajemen, 23(1), 93–110. https://doi.org/10.21776/ub.jam.2025.023.1.06
- Parayil Iqbal, U., Jose, S. M., & Tahir, M. (2023). Integrating trust with extended UTAUT model: a study on Islamic banking customers’ m-banking adoption in the Maldives. Journal of Islamic Marketing, 14(7), 1836–1858. https://doi.org/10.1108/JIMA-01-2022-0030
- Raza, S. A., Shah, N., & Ali, M. (2019). Acceptance of mobile banking in Islamic banks: evidence from modified UTAUT model. Journal of Islamic Marketing, 10(1), 357–376. https://doi.org/10.1108/JIMA-04-2017-0038
- Setiawan, E. A., & Widjaja, H. (2025). AL MIKRAJ Evaluasi Pembangunan dan Pengembangan Infrastruktur Hijau di Kabupaten Tangerang. 6. https://doi.org/10.37680/almikraj.v6i01.7222
- Suhartanto, D. (2019). Predicting behavioural intention toward Islamic bank: a multi-group analysis approach. Journal of Islamic Marketing, 10(4), 1091–1103. https://doi.org/10.1108/JIMA-02-2018-0041
- Thusi, P., & Maduku, D. K. (2020). South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective. Computers in Human Behavior, 111. https://doi.org/10.1016/j.chb.2020.106405
- Venkatesh, V., G. Morris, M., B. Davis, G., & D. Davis, F. (2003). User Acceptance of Information Technology: Toward a Unified View. Inorganic Chemistry Communications, 67(3), 95–98. https://doi.org/10.1016/j.inoche.2016.03.015
- Wahyudi, W., Karfindo, K., Meta, M. R., Zakki, A. A., & Ajwari, R. (2024). Pengembangan Keterampilan Digital melalui Implementasi Platform Pembelajaran Inklusif RS-BPBL © pada Kelompok Anak Yatim Piatu Duafa. JPM: Jurnal Pengabdian Masyarakat, 5(2). https://doi.org/10.47065/jpm.v5i2.1976
- Yaseen, S. G., El Qirem, I. A., & Dajani, D. (2022). Islamic mobile banking smart services adoption and use in Jordan. ISRA International Journal of Islamic Finance, 14(3), 349–362. https://doi.org/10.1108/IJIF-04-2021-0065
References
Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust. International Journal of Information Management, 37(3), 99–110. https://doi.org/10.1016/j.ijinfomgt.2017.01.002
Alkhowaiter, W. A. (2022). Use and behavioural intention of m-payment in GCC countries: Extending meta-UTAUT with trust and Islamic religiosity. Journal of Innovation and Knowledge, 7(4). https://doi.org/10.1016/j.jik.2022.100240
Allah Pitchay, A. Bin, Mohd Thas Thaker, M. A. Bin, Azhar, Z., Mydin, A. A., & Mohd Thas Thaker, H. Bin. (2020). Factors persuade individuals’ behavioral intention to opt for Islamic bank services: Malaysian depositors’ perspective. Journal of Islamic Marketing, 11(1), 234–250. https://doi.org/10.1108/JIMA-02-2018-0029
Bananuka, J., Kaawaase, T. K., Kasera, M., & Nalukenge, I. (2019). Determinants of the intention to adopt Islamic banking in a non-Islamic developing country: The case of Uganda. ISRA International Journal of Islamic Finance, 11(2), 166–186. https://doi.org/10.1108/IJIF-04-2018-0040
Barhate, B., & Dirani, K. M. (2022). Career aspirations of generation Z: a systematic literature review. European Journal of Training and Development, 46(1–2), 139–157. https://doi.org/10.1108/EJTD-07-2020-0124
Candy, M., & Batubara, A. (2022). Analisis Pengaruh Layanan Digital Terhadap Minat Generasi Z Dalam Menggunakan Produk Perbankan Syariah. 7(30), 706–725.
Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2019). Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model. Information Systems Frontiers, 21(3), 719–734. https://doi.org/10.1007/s10796-017-9774-y
Faadilah, I., & Ilham, A. (2024). Prospek Pengembangan Perbankan Syariah di Indonesia Dalam Era Digital. Jurnal Kajian Dan Pengembangan Umat, 7(1).
Ganesan, Y., Allah Pitchay, A. Bin, & Mohd Nasser, M. A. (2020). Does intention influence the financial literacy of depositors of Islamic banking? A case of Malaysia. International Journal of Social Economics, 47(5), 675–690. https://doi.org/10.1108/IJSE-01-2019-0011
Hair, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use “PLS-SEM or CB-SEM: updated guidelines on which method to use.” In Organizational Research Methods, MIS Quarterly, and International Journal (Vol. 1, Issue 2).
Handayani, W. P. P. (2023). The UTAUT Implementation Model in Defining the Behavioral Intention of Mobile Banking Users. Jurnal Manajemen Bisnis, 14(2), 361–377. https://doi.org/10.18196/mb.v14i2.18649
Karyoto, E. V. A., Wiranti, Y. T., & Putera, M. I. A. (2024). Pengaruh Behavioral Intention Terhadap Use Behavior Pada Penggunaan Aplikasi Gojek. Teknika, 13(1), 109–119. https://doi.org/10.34148/teknika.v13i1.761
Khan, M. S., Rizvi, S., Khan, A. A., & Shahid, M. N. (2023). Facilitating Condition of Acceptance and Use of Islamic Financial Technology (Islamic Fintech): Technological Forecasting in Saudi Banks. Pakistan Journal of Humanities and Social Sciences, 11(3), 3215–3231. https://doi.org/10.52131/pjhss.2023.1103.0606
Kurnia Asri, D., Tamtomo, J., Kafa Billah, M., & Rinawati Simanjuntak, E. (2025). Beyond Utaut: Integrating Digital Literacy And Voluntariness Of Use To Understand Cashless Payment Behavior. 23(1), 340–364. https://doi.org/10.21776/ub.jam
Mohd Thas Thaker, H., Mohd Thas Thaker, M. A., Khaliq, A., Allah Pitchay, A., & Iqbal Hussain, H. (2022). Behavioural intention and adoption of internet banking among clients’ of Islamic banks in Malaysia: an analysis using UTAUT2. Journal of Islamic Marketing, 13(5), 1171–1197. https://doi.org/10.1108/JIMA-11-2019-0228
Namahoot, K. S., & Boonchieng, E. (2023). UTAUT Determinants of Cashless Payment System Adoption in Thailand: A Hybrid SEM-Neural Network Approach. SAGE Open, 13(4). https://doi.org/10.1177/21582440231214053
Oktaviani, R. F. (2025). Key Drivers of Live Streaming Adoption: An Empirical Analysis Using the UTAUT Model. Jurnal Aplikasi Manajemen, 23(1), 93–110. https://doi.org/10.21776/ub.jam.2025.023.1.06
Parayil Iqbal, U., Jose, S. M., & Tahir, M. (2023). Integrating trust with extended UTAUT model: a study on Islamic banking customers’ m-banking adoption in the Maldives. Journal of Islamic Marketing, 14(7), 1836–1858. https://doi.org/10.1108/JIMA-01-2022-0030
Raza, S. A., Shah, N., & Ali, M. (2019). Acceptance of mobile banking in Islamic banks: evidence from modified UTAUT model. Journal of Islamic Marketing, 10(1), 357–376. https://doi.org/10.1108/JIMA-04-2017-0038
Setiawan, E. A., & Widjaja, H. (2025). AL MIKRAJ Evaluasi Pembangunan dan Pengembangan Infrastruktur Hijau di Kabupaten Tangerang. 6. https://doi.org/10.37680/almikraj.v6i01.7222
Suhartanto, D. (2019). Predicting behavioural intention toward Islamic bank: a multi-group analysis approach. Journal of Islamic Marketing, 10(4), 1091–1103. https://doi.org/10.1108/JIMA-02-2018-0041
Thusi, P., & Maduku, D. K. (2020). South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective. Computers in Human Behavior, 111. https://doi.org/10.1016/j.chb.2020.106405
Venkatesh, V., G. Morris, M., B. Davis, G., & D. Davis, F. (2003). User Acceptance of Information Technology: Toward a Unified View. Inorganic Chemistry Communications, 67(3), 95–98. https://doi.org/10.1016/j.inoche.2016.03.015
Wahyudi, W., Karfindo, K., Meta, M. R., Zakki, A. A., & Ajwari, R. (2024). Pengembangan Keterampilan Digital melalui Implementasi Platform Pembelajaran Inklusif RS-BPBL © pada Kelompok Anak Yatim Piatu Duafa. JPM: Jurnal Pengabdian Masyarakat, 5(2). https://doi.org/10.47065/jpm.v5i2.1976
Yaseen, S. G., El Qirem, I. A., & Dajani, D. (2022). Islamic mobile banking smart services adoption and use in Jordan. ISRA International Journal of Islamic Finance, 14(3), 349–362. https://doi.org/10.1108/IJIF-04-2021-0065