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Copyright (c) 2026 Heru Aulia Azman, Mellyna Eka Yan Fitri, Siti Fatma, Lasti Yossi Hastini, Agri Qisthi (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Halal Lifestyle Integration in Cosmetic Consumption Among University Students
Corresponding Author(s) : Heru Aulia Azman
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 13 No. 2 (2026): September
Abstract
This study examines the adoption of a halal lifestyle in cosmetic consumption among university students by identifying key determinants of their purchasing decisions. Utilizing an exploratory quantitative approach, data were collected from 278 students at Dharma Andalas University. The analytical framework employed factor analysis to condense behavioral dimensions, followed by logistic regression to evaluate their influence on purchase potential. The findings reveal four primary factors: Commitment to Halal Consumption, Preference for Sharia-Compliant Systems, Awareness of Halal Labeling, and Brand Trust. Notably, Commitment to Halal Consumption emerged as the most significant predictor of high purchasing propensity. These results imply that to capture the Generation Z segment, cosmetic manufacturers must move beyond surface-level labeling and reinforce the intrinsic value of halal integrity as a core brand proposition, catering to the ethical and religious expectations of academic demographics.
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- Abogsysa, J. (2025). Cultural institution and knowledge systems in oilfield services. Journal of Institutional Studies, 17(4), 125–140. https://doi.org/10.17835/2076-6297.2025.17.4.125-140
- Abrar, A., & Pambudi, N. M. (2025). The emerging consumer behaviors in the expanding global halal economy. Hayyin: Journal of Halal Studies and Research, 1(2), 126–140. https://journal.wakafmilenial.id/index.php/hayjourht/article/view/60
- Aliza, P., & Akbar, N. (2024). The influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor. Journal of Islamic Economics Lariba, 10(1), 169–182. https://doi.org/10.20885/jielariba.vol10.iss1.art10
- Briliana, V. (2025). Evolving digital consumption behavior of Generation Z Muslim consumers in the halal cosmetics market. Journal of Digital Marketing and Halal Industry, 7(2), 337–360. https://doi.org/10.21580/jdmhi.2025.7.2.25537
- Hamid, M. A., Suhaimi, S. A., Abdul Rahman, N. H., Othman, A., & Ahmad, Z. (2023). Consumer perception towards halal cosmetic products in Malaysia. Jurnal Evolusi, 4(2), 95–99. https://doi.org/10.61688/jev.v4i2.70
- Ismail, I., Abdullah, N. A. N., Ismail, I., Nazaruddin, N. N., & Hasanudin, S. F. (2018). Muslim consumers’ purchase intention of halal cosmetics. In Proceedings of the International Conference on Global Business and Social Sciences (ICGBSS 2018) (pp. 112–120).
- Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610. https://doi.org/10.1177/001316447003000308
- Mahliza, F., & Aditantri, R. (2022). Consumption behavior of halal cosmetic products: The mediating role of trust on the effect of halal certification on purchase intention. Journal of Economics, Finance and Management Studies, 5(1), 228–239. https://doi.org/10.47191/jefms/v5-i1-28
- Mahliza, F., & Prasetya, P. (2024). Halal cosmetics and consumer behavior: Insight from millennials. Journal of Enterprise and Development, 6(1), 121–132. https://doi.org/10.20414/jed.v6i1.8802
- Prakasita, T. A., & Wardana, A. (2022). Safety, quality, and religion on the consumption of halal cosmetic products: Views of female Muslim university students. Jurnal Ilmu Sosial dan Humaniora, 11(2), 191–203. https://doi.org/10.23887/jish.v11i2.39251
- Rohim, A. N., & Priyatno, P. D. (2021). Pola konsumsi dalam implementasi gaya hidup halal [Consumption patterns in the implementation of a halal lifestyle]. Maro: Jurnal Ekonomi Syariah dan Bisnis, 4(2), 26–35. https://doi.org/10.31949/maro.v4i2.1302
- Ru’yat, C. E., & Hayati, A. (2025). Purchase intensity of halal cosmetics among Muslim consumers: A theory of consumption values approach. Share: Jurnal Ekonomi dan Keuangan Islam, 14(2), 628–644. https://doi.org/10.22373/share.v14i2.29197
- Saputra, S., Yulfiswandi, & Yuliyanti. (2023). The role of religiosity and the factors that influence purchase intention on halal cosmetics in Batam City. ADPEBI International Journal of Business and Social Science, 3(2), 129–138. https://doi.org/10.54099/aijbs.v3i2.761
- Sholekhah, I., & Guntoro, D. W. (2023). Panduan pengukuran halal lifestyle: Pedoman literasi keuangan syariah dan literasi halal [Halal lifestyle measurement guide: Guidelines for Islamic financial literacy and halal literacy]. Neraca: Jurnal Pendidikan Ekonomi, 8(2), 1–11. https://doi.org/10.33084/neraca.v8i2.5078
- Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
- Taha, H. A. (2017). Operations research: An introduction (10th ed.). Pearson Education Limited.
- Zafar, M. B., & Jafar, A. (2026). A meta-analytic structural equation model of halal purchasing behavior: Extending the theory of planned behavior with religiosity. Current Psychology, 45, Article 630. https://doi.org/10.1007/s12144-026-09152-z
- Zakaria, Z., Abdul Majid, M. D., Ahmad, Z., Jusoh, Z., & Zakaria, N. Z. (2017). Influence of halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences, 9(5S), 772–787. https://doi.org/10.4314/jfas.v9i5s.55
- Zukhrufani, A., & Zakiy, M. (2019). The effect of beauty influencer, lifestyle, brand image and halal labelization towards halal cosmetical purchasing decisions. Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business), 5(2), 168–180. https://doi.org/10.20473/jebis.v5i2.14704
References
Abogsysa, J. (2025). Cultural institution and knowledge systems in oilfield services. Journal of Institutional Studies, 17(4), 125–140. https://doi.org/10.17835/2076-6297.2025.17.4.125-140
Abrar, A., & Pambudi, N. M. (2025). The emerging consumer behaviors in the expanding global halal economy. Hayyin: Journal of Halal Studies and Research, 1(2), 126–140. https://journal.wakafmilenial.id/index.php/hayjourht/article/view/60
Aliza, P., & Akbar, N. (2024). The influence of brand image, halal label, and religiosity on the purchasing attitude of local halal cosmetics in Bogor. Journal of Islamic Economics Lariba, 10(1), 169–182. https://doi.org/10.20885/jielariba.vol10.iss1.art10
Briliana, V. (2025). Evolving digital consumption behavior of Generation Z Muslim consumers in the halal cosmetics market. Journal of Digital Marketing and Halal Industry, 7(2), 337–360. https://doi.org/10.21580/jdmhi.2025.7.2.25537
Hamid, M. A., Suhaimi, S. A., Abdul Rahman, N. H., Othman, A., & Ahmad, Z. (2023). Consumer perception towards halal cosmetic products in Malaysia. Jurnal Evolusi, 4(2), 95–99. https://doi.org/10.61688/jev.v4i2.70
Ismail, I., Abdullah, N. A. N., Ismail, I., Nazaruddin, N. N., & Hasanudin, S. F. (2018). Muslim consumers’ purchase intention of halal cosmetics. In Proceedings of the International Conference on Global Business and Social Sciences (ICGBSS 2018) (pp. 112–120).
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610. https://doi.org/10.1177/001316447003000308
Mahliza, F., & Aditantri, R. (2022). Consumption behavior of halal cosmetic products: The mediating role of trust on the effect of halal certification on purchase intention. Journal of Economics, Finance and Management Studies, 5(1), 228–239. https://doi.org/10.47191/jefms/v5-i1-28
Mahliza, F., & Prasetya, P. (2024). Halal cosmetics and consumer behavior: Insight from millennials. Journal of Enterprise and Development, 6(1), 121–132. https://doi.org/10.20414/jed.v6i1.8802
Prakasita, T. A., & Wardana, A. (2022). Safety, quality, and religion on the consumption of halal cosmetic products: Views of female Muslim university students. Jurnal Ilmu Sosial dan Humaniora, 11(2), 191–203. https://doi.org/10.23887/jish.v11i2.39251
Rohim, A. N., & Priyatno, P. D. (2021). Pola konsumsi dalam implementasi gaya hidup halal [Consumption patterns in the implementation of a halal lifestyle]. Maro: Jurnal Ekonomi Syariah dan Bisnis, 4(2), 26–35. https://doi.org/10.31949/maro.v4i2.1302
Ru’yat, C. E., & Hayati, A. (2025). Purchase intensity of halal cosmetics among Muslim consumers: A theory of consumption values approach. Share: Jurnal Ekonomi dan Keuangan Islam, 14(2), 628–644. https://doi.org/10.22373/share.v14i2.29197
Saputra, S., Yulfiswandi, & Yuliyanti. (2023). The role of religiosity and the factors that influence purchase intention on halal cosmetics in Batam City. ADPEBI International Journal of Business and Social Science, 3(2), 129–138. https://doi.org/10.54099/aijbs.v3i2.761
Sholekhah, I., & Guntoro, D. W. (2023). Panduan pengukuran halal lifestyle: Pedoman literasi keuangan syariah dan literasi halal [Halal lifestyle measurement guide: Guidelines for Islamic financial literacy and halal literacy]. Neraca: Jurnal Pendidikan Ekonomi, 8(2), 1–11. https://doi.org/10.33084/neraca.v8i2.5078
Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Taha, H. A. (2017). Operations research: An introduction (10th ed.). Pearson Education Limited.
Zafar, M. B., & Jafar, A. (2026). A meta-analytic structural equation model of halal purchasing behavior: Extending the theory of planned behavior with religiosity. Current Psychology, 45, Article 630. https://doi.org/10.1007/s12144-026-09152-z
Zakaria, Z., Abdul Majid, M. D., Ahmad, Z., Jusoh, Z., & Zakaria, N. Z. (2017). Influence of halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences, 9(5S), 772–787. https://doi.org/10.4314/jfas.v9i5s.55
Zukhrufani, A., & Zakiy, M. (2019). The effect of beauty influencer, lifestyle, brand image and halal labelization towards halal cosmetical purchasing decisions. Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business), 5(2), 168–180. https://doi.org/10.20473/jebis.v5i2.14704